To help marketers best use Google Product Listing Ads, put together a white paper on best practices, then created the following Infographic featuring steps to success and a must-do list.
Google PLA show up when people search for your products via Google. A picture of your item, its price, and your store name will show. When customers click on the ad, they are directed to your website to buy products.
The Infographic first offers tips regarding feed management, such as Include all your products in the feed, Remove misspellings, Fill description gaps, Fill in additional features and descriptions, Add an optional second picture.
The Infographic also suggest that companies integrate data-feed management with PLA campaign management and benchmark against competitive ads.
For more details about how to best use PLAs for your company, check out the following Infographic.Google+