SEO Process

1. SEO Audit & Research

• SEO audit
• Analyze competitors’ keywords
• Collect core keywords
• Group the keywords from the final list

2. On-Site Optimization

• Install a Google Analytics Tool and Set Up Goals
• Connect Google Analytics with the Google Search Console
• Add a Website into Google Search Console
• Register a Local Business in Google Maps
• Develop a logical site structure
• Secure a website by moving to HTTPS
• Define a preferred domain (www or non-www)
• Create a robots.txt file
• Create XML sitemap
• Set a language with .hreflang attribute
• Make URLs SEO Friendly
• Use Breadcrumbs
• Fix duplicate content issues
• Create SEO-friendly internal cross-linking
• Check HTTP status codes
• Use Canonical URLs
• Check the markup validity of web documents in HTML
• Fix broken links
• Control the number of outbound links
• Improve Page Speed
• Create a 404-error page

3. Mobile optimization

• Create a mobile version of a website
• Set up a redirection for mobile users
• Improve mobile loading speed using AMP

4. Content strategy

• Write a unique title for each page of a website
• Create unique meta descriptions for each page
• Optimize H-tags (heading tags)
• Use Alt tags for every image
• Optimize content both for robots and humans
• Create fresh and trendy content
• Develop a content plan
• Add a blog to a website

5. Off-Site Optimization

• Analyze backlinks of the competitors
• Create link-building strategy
• Participate in Forum Discussions and Answer the Questions in the Field
• Submit website for local citations
• Write articles submit in external blogs
• Encourage users to write reviews about your service
• Use images, videos, and documents for website promotion

6. Monitoring

• Crawling errors
• Keywords rankings
• User signals
• External backlinks