Online Auto Parts and Accessories store – Google Shopping Ads Success Story

RW-shopping-ads

Shopping Ads

Shopping ads result

  • 87% Increase in paid clicks
  • 178% Improve conversion rate 
  • 542% Increase in orders 
  • 999% Increase in revenue 
  • 46% Reduce in CPC

What we have done

The goal is to increase revenue and sales while maintaining a specific ROAS goal.

  • Shopping feed optimization
  • Use the conversion bid strategy
  • Update titles and descriptions in the shopping feed
  • Separate campaigns for best selling products
  • Use customer emails in the shopping campaigns
  • Maximized Google shopping ads bidding through single product ad groups