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Google Shopping Feed, Cost and CPC Best Practices

Post By:

Harekrishna Patel

Why doesn’t my product appear in Google Shopping?

Are your products not showing up on Google Shopping, no matter what you do? This can be really frustrating and it is a problem that you need to fix immediately. We’ve put together a list of some reasons as to why your products may  not be showing up, and how you can fix these issues.

Google’s policies

Before you look into anything else, make sure that you’re following Google’s rules and policies. If you aren’t complying with these rules, then that is probably the reason why your products aren’t appearing on Google Shopping. Google has policies for basically everything that has to do with your campaign, like titles, images, availability, and descriptions. All of this information must comply with their specific rules, or no one will see your products.

Usually, Google will alert you if your account isn’t following their rules. Check your email, or your dashboard to see if you have a message from Google regarding this issue.

Location

Sometimes, users accidentally list their products under the wrong location. If you live in America, and you list your products under London, people in America won’t be able to see it. This would explain why no one in your area has connected with you.

Your account may need review

It will take Google between 24 and 72 hours to review your product feed. So, if you have just uploaded some new products, then you will need to wait a few days for those products to become available to shoppers. If you’ve been waiting for more than three days for approval, then there might be a problem with your account, and you should contact Google right away.

Image quality

You should not list your products on Google Shopping if you don’t have high-quality images to go along with them. Google won’t even list your product if the images aren’t at least 250 pixels in both height and width! So, make sure you’re posting great images.

Problems with Google Ads

If your Google Merchant account and your Google Ads account are not connected, this can cause problems in your online store. The solution is pretty simple. If you use the same email address for both accounts, just go to “account linking” to fix the problem. If you do have separate email addresses for these accounts, then you need to find the blue “+” in the right tab column in your Merchant account. Click on it, and then type in your Google Ads account number. This should link the accounts together and fix the problem.

Top reasons for disapproved products in Google merchant center

Google Shopping is becoming more and more popular. The database can help increase traffic and sales for  your business, and make your brand very successful. However, sometimes setting up your account in Google Shopping can be a little confusing. If you have uploaded lots of products onto your online store, but they haven’t been approved yet, we may know the reason why. We’ve put together a short list for you, along with solutions to the problems.

Do you meet the Google Shopping rules and policies?

Google Shopping has a set of rules and policies that all users must comply with. These policies cover things like item availability, titles, and images. If you upload a bunch of products and Google doesn’t approve your feed, it could definitely be because you aren’t meeting their rules and policies. But, if this is the case, Google will notify you. Check your email or your account dashboard to see if you have a message from Google regarding their policies.

Poor images

If you upload a product and don’t provide a high-quality image along with it, Google won’t approve your product. This walks in stride with meeting Google Shopping rules and policies. If you do not comply with the Google Shopping rules and policies, your products won’t be approved. The very minimum pixels for an image on Google Shopping is 250 for both height and width. Make sure you are meeting this requirement.

Elements missing from descriptions

When you list a product on Google Shopping, you need to fill out some information regarding that product. If you do not fill out all of the information, Google won’t approve your listing. This information could be color, size, etc. If your listing isn’t being approved, make sure you have filled out all of the necessary information. This error happens to even the most experienced Google Shopping users.

Billing information

If the  billing information on your Google Merchant or Google Ads account is wrong, then your products won’t be approved on Google Shopping, and anything you’ve previously listed in your store won’t be accessible to viewers. Make sure all of your billing information is correct. Maybe you’ve gotten received a new credit card, or you’ve moved, and your address is new. Whatever the case may be, simply just update your information, and refresh the account. Give Google some time to see the changes, and then your products should all be approved in no time.

The approval takes time

Don’t forget that Google Shopping takes between 24 and 72 hours to approve your products! Lots of users keep checking their account, and they think that Google just isn’t approving their feed. Make sure you wait three days before worrying! Google Shopping has a lot of users, and it takes time and energy to check everyone’s feed. Wait the 72 hours, and then check back, and more often than not, your products will all be approved.

How to increase ROAS and sales on Google Shopping

Return On Advertisement Spending, or ROAS, and is a key performance indicator that shows media effectiveness. If you use Google Shopping for your online business, you will definitely see an increase in ROAS, traffic, and sales overall. But, how do you use Google Shopping to successfully increase these elements? We’ve created a how-to list for you!

Make sure your shopping feed are perfectly optimized

You need to have a good feed if you want to increase your ROAS and sales on Google Shopping. So, make sure you include all variants for all products. These variants include  information like color, size, brand, etc. This will make your products more searchable for users and will increase your sales.

Users need to be able to find your products based on exactly what they are. This is why you need to include a good title with every single product that you post. If someone searches for “Nike Free Run shoes, size 8, blue,” and that’s something you’re selling on your store, then why wouldn’t that user be able to find your product? Well, if you upload the shoes and put a title like “blue Nike shoes,” then your product is too vague to come up in that search. Make sure you’re listing  titles with the brand, size, and color.

Add GTIN numbers

GTIN numbers are global trade item numbers. They are special UPC codes to identify each product. Adding these codes to your products can help users find your products faster. If a user knows the code and searches for it, your product and your store will come up in the search. Although the majority of users do not search for items with these codes, it’s better to be thorough than to miss out on a potential sale. It’s better to include GTIN codes with your products.

Make sure you post high-quality images

Every product that you post needs to be accompanied by a high-quality image. People will be hesitant to purchase from your online store if you don’t have nice images. Google requires that every image you post has a minimum of 250 pixels for both the height and width. You should probably be posting pictures  that are around 800 pixels for both height and width if you want your images to stand out.

These little details can set your store apart from others. Having clear, defined images will attract more shoppers, and increase your ROAS and sales in the long run. For example, if both you and another store are selling the same product, and you have the best image, the user is more likely to buy from you. It’s that simple. Most Google Shopping users don’t realize how much this can impact sales.

Google Shopping Campaign Optimization Tips

Google Shopping campaign optimization is a key aspect of  your online selling strategy. If you use Google Shopping, you know that conversions are really important. We’ve put together a list of ways you can improve your campaign optimization, so your business can get more conversions.

Exclude search queries

Google Shopping campaigns don’t include keywords to bid on, but product listing ads are actually triggered by search queries. You can view the queries yourself under the “keywords” tab, and then under “search term > all.” You can review your queries, and see which ones haven’t converted but have had lots of clicks. This data is very helpful because you can use it to analyze your searches with your account goals.

Boost, or suppress specific products

On Google Shopping, you have the ability to see which products are actually producing conversions. For the products that are performing well, you should take advantage of the success, and bid higher.

Of course, you can also lower bids on the products that aren’t performing well. Over time, if you bid less and less on these items, you can exclude them from your regular campaign, and they will go to a campaign with a lower bid.

Highlight top brands

You can keep track of how well certain brand names are doing in your online store. Go to the “brand report” under your “dimensions” tab. Similar to reports you can get for  individual products, you can get reports from specific brands to see which ones perform better or worse. Then, you can exclude products that aren’t doing well and aren’t leading to a conversion.

Product data feed optimized manually

Optimizing your feed can be hard to do, but it’s definitely worth the effort. Google shows the most relevant products based on shopping feed details. The majority of these details come from your product data. This is information like product titles, images, descriptions, and availability. Make sure all of this information is accurate and correct. Only you have the ability to edit this information, so it’s vital that you understand the importance. Once you have listed all of this information correctly, your products will come up in searches more often, and clicks will lead to more conversions. It’s that simple!

If you work intelligently on Google Shopping, you can achieve your highest ROI and learn customers’ buying patterns about the from the campaign data that you didn’t know before. The most important thing you can do is analyze the campaigns everyday and learn as much as from the data possible.

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