326% Increase In Sales with Shopping Ads
Type of project
Martial Arts
Ecommerce
Location
USA
Client Profile
With two decades of unwavering commitment to quality, our esteemed client has established themselves as a beacon of excellence in the martial arts supply industry. Their passion for martial arts is matched only by their dedication to providing customers with a diverse selection of over 3,000 top-tier products. As a leading online supplier, they cater to a wide range of martial arts enthusiasts, from beginners to seasoned professionals, offering an extensive array of equipment, apparel, and accessories at competitive prices.
Their vast inventory includes everything a martial artist could need, ensuring that practitioners of all disciplines find exactly what they’re looking for to enhance their training and performance. The client’s brand stands on the pillars of affordability, variety, and quality, making martial arts more accessible to a broader community. Whether customers are in search of the latest gear or traditional essentials, they are guaranteed to receive exceptional value without compromising on excellence. This commitment to serving the martial arts community has not only built a loyal customer base but has also positioned our client as a premier destination for martial arts supplies at discounted rates.
Challenges
1. Product Approval Hurdles
The client faced significant obstacles in getting some of their martial arts products approved by Google due to compatibility issues with Google’s advertising guidelines, posing a barrier to leveraging the full potential of Google Shopping Ads.
2. Ineffective Organic Efforts
Despite implementing organic SEO strategies, the client was not realizing any return on investment (ROI), indicating that their organic search efforts were falling short in generating sales or significant traffic to their e-commerce store.
3. Need for Enhanced Brand Visibility
The client required a boost in brand awareness and online presence. The challenge was to elevate their brand recognition in a competitive marketplace to attract and retain customers.
4. Demand for Strategic Ad Campaigns
There was a critical need for active and well-planned advertising campaigns. The client’s previous pay-per-click (PPC) and media planning efforts were inadequate, necessitating a strategic approach to ad campaigns and branding initiatives.
5. Platform Optimization for Performance
The existing e-commerce platform (Magento) may not have been optimized for performance and conversions. This presented a technical challenge that required careful evaluation and a possible migration to a platform better suited for the client’s sales goals, such as Shopify.
6. Resource Allocation and Budget Efficiency
The company needed to improve their marketing spend effectiveness. They were challenged with the need to reduce budget wastage while still scaling up their sales and maintaining profitable customer acquisition.
Solution
1. Product Approval Strategy
XtremeUX navigated the complex landscape of Google’s policies, employing meticulous compliance strategies to secure approval for the client’s product listings.
2. Organic Growth Revamp
By reassessing and enhancing the client’s SEO tactics, XtremeUX bolstered their organic search presence, driving traffic and increasing ROI.
3. Brand Amplification Initiative
XtremeUX crafted and executed a comprehensive brand campaign, significantly boosting the client’s market visibility and awareness.
4. Conversion-Focused Advertising
A suite of targeted advertising campaigns—including Shopping Ads, Remarketing, and Display Ads—was launched, each fine-tuned for optimal performance and higher conversion rates.
5. Platform Migration Blueprint
After a thorough audit, XtremeUX recommended and facilitated the migration from Magento to Shopify, setting the stage for improved user experience and sales efficiency.
6. Efficient Budget Allocation
Through strategic reallocation of the advertising budget and regular promotional sales, XtremeUX achieved a significant increase in sales while ensuring cost-effectiveness, thereby optimizing the client’s overall marketing expenditure.
Result
- The collaboration with XtremeUX led to a remarkable increase in the client’s sales figures, showing a 356.29% uplift, which signifies a more than quadrupling of their sales revenue.
- There was a substantial 365.62% rise in orders, calls, and leads, indicating a dramatic boost in customer engagement and transaction volume.
- The Return On Ad Spend (ROAS) soared by 580.00%, which reflects a more efficient use of the advertising budget, yielding higher returns for each dollar spent on marketing.
- The paid traffic to the client’s website saw an impressive 277.97% increase, suggesting that the advertising campaigns successfully attracted a larger audience.
Grow Your Ecommerce Sales with Our Team
With over 10 years of combined experience boosting Amazon sales, our proven Amazon advertising strategies will take your ecommerce business to the next level.
