Climate Control Equipment Rental Provider
73% More Conversions & 200%+ ROAS Growth: 36% Lower CPA
Overview
An industrial rental business faced seasonal demand gaps, low-quality leads, and idle inventory despite running Google Ads. Their campaigns lacked geo-precision and failed to capitalize on weather-driven urgency.
We deployed a climate-responsive marketing system:
✔ Real-time weather-triggered ad bids (heater ads <50°F / cooler ads >85°F)
✔ Geo-conquesting near construction sites & warehouses
✔ Google Call Ads with dispatch integration
✔ Looker Studio inventory-performance dashboards
Key Highlights
- Winter Heat Wave: 120% ROAS surge in December heater campaigns
- Hyper-Local Wins: 22% lower CPA in target industrial zones
- Call Ad Dominance: 55% of high-intent leads came from click-to-call
- SEO Ownership: #1–3 rankings for 15+ keywords drove 40% more organic rentals
Results
- 83% increase in average ROAS
- 36% decrease in cost per conversion
- 62% increase in high-quality lead share
- 115% improvement in peak monthly ROAS
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