Commercial Kitchen Equipment Reseller
89% Higher Conversions & 45% Lower CPA: 6-Month Transformation
Overview
A regional restaurant equipment reseller struggled with low-quality leads, high customer acquisition costs, and ineffective local targeting. Despite carrying in-demand new/used inventory, their digital presence failed to convert commercial buyers.
We implemented a commercial-kitchen-focused growth system:
✔ “Chef-Grade” landing pages with equipment inspection reports
✔ Geo-fenced ads targeting restaurant construction zones
✔ Google My Business (GMB) inventory alerts
✔ High-intent keyword harvesting (e.g., “used commercial convection oven near me”)
Key Highlights
- Landing Page Firestorm: 120% more form submissions from inspection-report-enhanced pages
- Localized Buyer Targeting: 33% lower CPA near restaurant renovation hotspots
- Commercial-Grade Keywords: 58% of conversions from terms like “heavy-duty used kitchen equipment”
- GMB Power Surge: 40% more direction requests after daily inventory updates
Results
- 54% increase in overall conversion rate
- 45% decrease in cost per conversion
- 76% increase in high-quality leads
- 89% improvement in peak conversion rate
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