Commercial Kitchen Equipment Reseller

89% Higher Conversions & 45% Lower CPA: 6-Month Transformation

Overview

A regional restaurant equipment reseller struggled with low-quality leads, high customer acquisition costs, and ineffective local targeting. Despite carrying in-demand new/used inventory, their digital presence failed to convert commercial buyers.

We implemented a commercial-kitchen-focused growth system:

✔ “Chef-Grade” landing pages with equipment inspection reports

✔ Geo-fenced ads targeting restaurant construction zones

✔ Google My Business (GMB) inventory alerts

✔ High-intent keyword harvesting (e.g., “used commercial convection oven near me”)

Restaurant equipment and supplies store

Key Highlights

  • Landing Page Firestorm: 120% more form submissions from inspection-report-enhanced pages
  • Localized Buyer Targeting: 33% lower CPA near restaurant renovation hotspots
  • Commercial-Grade Keywords: 58% of conversions from terms like “heavy-duty used kitchen equipment”
  • GMB Power Surge: 40% more direction requests after daily inventory updates

Results

  • 54% increase in overall conversion rate 
  • 45% decrease in cost per conversion
  • 76% increase in high-quality leads
  • 89% improvement in peak conversion rate
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