Luxury Home Fragrance Brand Manufacturer

125% Revenue Growth & 60% Higher AOV: Without Increasing CAC

Overview

A premium home fragrance company faced low repeat purchases, stagnant traffic, and poor ad ROI despite having a passionate customer base. Their eCommerce site lacked scent customization options and had a cumbersome checkout process.

We executed an omnichannel growth strategy including:

✔ Scent customization tools to boost engagement

✔ Subscription model optimization for recurring revenue

✔ Paid social retargeting to high-LTV audiences

✔ Mobile-first checkout redesign with 1-click reorder

Key Highlights

Scent Profile Quiz: Personalized product recommendations increased conversions by 35%
VIP Subscription Program: Grew recurring revenue by 150% in 6 months
TikTok Sensory Ads: 3D-rendered fragrance visuals drove 210% higher ROAS
Express Checkout Flow: Reduced steps from 5 to 2 for mobile users

Results

98% increase in organic traffic
210% surge in paid social ROAS
175% more product page engagement
125% revenue growth
60% higher average order value
85% improvement in repeat purchase rate
40% lower customer acquisition cost

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