Premium Martial Arts Gear Retailer

175% ROAS Boost & 93% More Conversions: 5.5% Less Ad Spend

Overview

A specialized martial arts retailer struggled with seasonal demand swings, inefficient audience targeting, and low PMax performance. Despite quality products, their broad campaigns failed to engage parents, dojo owners, and competitive athletes effectively.

We executed a discipline-specific growth playbook:

✔ AI-driven seasonality calendars for belt-testing cycles

✔ Audience-tiered campaigns (parents vs. dojo bulk buyers)

✔ PMax asset groups by martial art style (BJJ, Karate, Taekwondo)

✔ Dynamic video remarketing with belt-rank progress tracking

Martial Arts Gear Retailer

Key Highlights

  • Seasonal Mastery: 93% Q4 conversion surge by aligning with belt-testing cycles
  • Parent-Dojo Split: 40% higher ROAS from segmented audience strategies
  • PMax Domination: 65% of conversions came from style-optimized campaigns
  • Remarketing Wins: 3x conversion rate on abandoned carts via progress-tracking ads

Results

  • 92.6% increase in total conversions
  • 175% improvement in ROAS
  • 5.5% reduction in ad spend
  • 104% increase in conversions per $1K ad spend
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