Performance Motorcycle Parts Retailer

8X Revenue & 12X Order Values in 13 Months: Zero Extra Ad Spend

Overview

A premium motorbike eCommerce store faced stagnant sales, inefficient ad spend, and low AOV despite carrying high-demand performance parts. Their product pages lacked technical details enthusiasts needed, and campaigns targeted broad audiences.

We deployed a rider-first growth system with:

✔ GA4-powered audience segmentation (track/trackday/commuter riders)

✔ Hyper-targeted YouTube/Search campaigns for high-margin SKUs

✔ “Build Your Setup” bundle configurator

✔ Technical comparison overlays (weight/speed ratings)

Key Highlights

Elite SKU Dominance: Top 12% of products generated 68% of revenue post-optimization
Dynamic Remarketing: Recovered 18% of abandoned carts with 320% higher ROAS
Precision Budget Shifts: 41% lower CAC by focusing on trackday enthusiasts
Ad Efficiency: 584% revenue growth with only 28% more ad spend

Results

355% increase in ROAS
8x growth in revenue
613% increase in average order value
18% cart abandonment recovery rate
41% decrease in customer acquisition cost

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