Sustainable Activewear Brand
95% Revenue Increase & 50% Lower Returns – Zero Budget Increase
Overview
An eco-conscious athleisure company struggled with high product returns, low customer retention, and ineffective influencer partnerships. Despite premium materials, their digital presence failed to communicate sustainability value effectively.
We deployed a sustainability-first growth system including:
✔ Transparency dashboard (eco-impact tracking per product)
✔ Influencer micro-community program
✔ AR virtual try-on technology
✔ Loyalty-driven retention automation
Key Highlights
- Farm-to-Legging Tracker: Interactive map showing material origins boosted conversions by 28%
- Influencer Eco-Challenge: User-generated content drove 180% more referral traffic
- AR Fitting Room: Reduced sizing returns by 75% through virtual try-ons
- Recycle Rewards Program: 65% of repeat customers joined the garment recycling initiative
Results
- 120% increase in organic social engagement
- 180% surge in influencer-driven sales
- 75% reduction in sizing-related returns
- 95% revenue growth
- 50% lower overall return rate
- 2x higher customer lifetime value
- 40% decrease in acquisition cost per loyal customer
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