Kilt Rental Service Provider in the US
Type of project
Kilt Rental Services
Ecommerce
Location
USA
Client Profile
This kilt rental shop is fantastic! They’ve been around for over 25 years, so they know their stuff. They have many different kilt styles – fancy, traditional Scottish, modern kilts with fun fabrics, and cute ones for kids.
They team up with top kilt-makers to make incredible custom rental packages. Their stylists have an excellent eye for detail and will help you find the perfect kilt, jacket, shirt, socks, shoes – everything!
Renting from them is super easy, too. You can browse online and get everything tailored and shipped fast. They go above and beyond for significant events like weddings to help large groups.
They help customers like groomsmen, performers, people celebrating their Scottish heritage, and more. Their vast collection and expertise can set anyone up with the perfect kilt rental! This company nails it when it comes to kilt rentals!
Challenges
1. Driving Sales Growth
Our promotions have produced fewer sales recently. Consumer interest in our offerings seems lower. However, we know some people could still benefit from our products or services. We must find better ways to showcase why potential customers should choose us.
2. Reaching the Ideal Customers
More than simply running promotions and hoping people see them is required. We must ensure our message reaches the right consumers – those likely interested in our offer. Let’s determine how to better target our messaging to those seeking our offerings.
3. Boosting Consumer Engagement
We want people not just to see our promotions but to click and spend more time on our site. Right now, engagement is decreasing. How can we create messaging and content that maintains consumer interest and brings them back? What can we do to involve people with our brand further?
4. Optimizing Towards Business Goals
You have specific goals for promotion, profitability, and new customer acquisition. Let’s focus the campaign on hitting those targets, so you know the promotions are genuinely effective for your bottom line. Let’s optimize for your return on promotion spending and cost-per-acquisition goals.
5. Sustaining Organic Visibility
Sales from promotions are needed – people also find us via search engines. We want search rankings to stay the same if we overly focus on promotions. So, how can we market your brand online to support paid and organic visibility? Let’s keep both strong.
Solution
1. Attracting Your Preferred Clientele
- Pinpoint your preferred target group by scrutinizing consumer information to find frequent traits, passions, and habits.
- Develop intricate consumer archetypes to grasp your preferred customers’ requirements and inspirations
- Employ social networking advertisements and critical opinion leader
- marketing to contact your preferred audience where they dedicate time online.
- Center electronic mail campaigns on individualized fragments from your consumer registry
- Execute retargeting promotions to rebuild relationships with past site visitors who still need to finalize a purchase.
2. Elevating Customer Involvement
- Regularly renew website material with articles, videos, etc., that would fascinate your crowd.
- Utilize requests-for-action in advertising to persuade people to register, request exhibitions, etc.
- Dispatch-initiated emails when customers desert shopping carts or don’t return after a buy
- Fabricate an online community, discussion, or loyalty system to involve customers further.
- Employ social challenges, freebies, and interconnecting substances to augment participation.
3. Steering Towards Strategic Objectives
- Establish tangible goals for revenue, customer acquisition costs, and conversion metrics to direct initiatives.
- Conduct A/B experiments to discern which promotional tactics yield optimal return on investment.
- Leverage customer analytics to refine marketing expenditures and boost profitability.
- Prioritize customers with the most significant lifetime worth to maximize sustainable gains.
- Monitor key performance metrics to pinpoint the most lucrative outreach avenues and promotions.
4. Maximizing Towards Commercial Objectives
- Establish exact goals for earnings, procurement expenses, and conversion rates to direct undertakings.
- A/B assesses distinctive advancements to perceive which convey the most outstanding ROI.
- Break down client information to streamline promoting use and productivity.
- Center around clients with the most noteworthy lifetime incentive to maximize long-haul benefits.
- Follow key execution markers to pinpoint the most gainful channels and activities.
5. Preserving Natural Visibility
- Continue tweaking the site for pertinent watchwords to support positions.
- Create premium blog substance and recordings to build natural hunt visibility.
- Procure connections and notices from other persuasive destinations to improve area power.
- Utilize online media and local area building to create brand discussions web-based
- Monitor hunt rankings routinely and remedy issues to keep up with natural movement levels.
Result
The new paid search strategy and execution by XtremeUX led to huge boosts in key metrics like revenue, orders, and ROAS, as well as lowered cost per conversion. The results demonstrate the success and impact of their optimized paid search and display campaigns.
- Revenue increased by 1371.05% after implementing improved paid search strategies by XtremeUX.
- Orders and calls increased significantly by 636.42% with the new campaigns.
- Return on ad spend (ROAS) also saw a boost of 8.39%.
- Cost per conversion was reduced by 7.58% through conversion rate optimization.
- New, highly targeted search and display campaigns were created, focusing on their most profitable products and opportunities.
- Advanced audience targeting techniques helped reach millions of organic target customers.
- Overall business revenue grew by $24k through the optimized paid search strategy.
- The improved campaigns precisely reached their target audience and boosted sales and user engagement as desired.
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