An in-store and online exclusive fragrance supplier. Design, create and supply the world’s finest, high quality fragrances to scent your space. The company offers an extensive range of scented candles, diffusers, room sprays, etc.
Initially, the Client managed its organic SEO and search efforts in-house and was not reaching the desired results. Their paid media was also fully offline and needed to be built through the base. They knew they needed expert hands to handle their marketing.
The goal was to scale acquisition with a precise targeting strategy on different marketing areas in profitable spending by hitting CPL goals, attracting qualified traffic, and increasing sales.
A data-driven approach, detailed data analysis, and market research of clients’ site by XtremeUX determined where the significant traffic was coming from, what metrics needed to be optimized, and what segments the client would get the most profit from.
Here’s how XtremeUX helped the client:
- To run Shopping ads and Remarketing ads campaigns to increase traffic and sales
- Website changes – Designing and featuring products.
- Make navigation and page structure more instinctive for bots and humans.
- Use the conversion bid strategy
- Remarketing ads and Shopping ads – google, bing, yahoo shopping ads
- Winning Strategy
- Separate campaigns for best-selling products.
- Bifurcate and promote price-level products through different powerful campaigns.
XtremeUX’s different winning strategies, including strategic ad campaigns, led potential customers through a sales funnel, resulting in brand recognition and a steady revenue stream with product retargeting. The proof is in the numbers:
Increase in Orders / Calls
Cost per Conversion Reduced