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Ecommerce SEO Checklist

Optimize your Ecommerce website with 50 checkpoints

Are you planning for launching a new Ecommerce site? Are you struggling for SEO rankings, traffic and sales? Check your site with 50 checkpoints.

On-site optimization

  1. Redirect all pages to www or non-www (preferred site indexing)
  2. Install site wide SSL (HTTPs)
  3. Use structured data markup
  4. Make Mobile-friendly website
  5. Improve Page Speed
  6. Create Custom 404 Page
  7. Create Robots.txt
  8. Fix broken links
  9. Setup a blog on site
  10. Setup canonical tag
  11. Setup Hreflang tag if site is in different language

Google Analytics

  1. Setup Google Analytics profile
  2. Setup goals and funnel
  3. Setup Ecommerce revenue tracking
  4. Link Google Search Console to Google Analytics

Google Search Console

  1. Setup Google Search Console
  2. Submit search engine sitemap
  3. Setup preferred country
  4. Setup www or non-www indexing version of a site
  5. Setup custom parameter handling

On-page optimization

  1. Clean and SEO-friendly URLs
  2. Optimize Title tags
  3. Optimize Meta tags
  4. Optimize H1 tags (headline)
  5. Optimize Image file names and ALT tags
  6. Add unique content on category pages (at least 100 words)
  7. Add unique product description on product pages
  8. Remove duplicate content
  9. Remove low-value content
  10. Create on-site blog posts

Off-page optimization (link building)

  1. Register on general directories
  2. Research and submit your business to niche directories
  3. Research and register your business to local directories
  4. Get links from Associations, Business Partners, Chamber of Commerce and Sponsorship etc.
  5. Contribute an article to another blogs and websites
  6. Review Competitors’ backlinks and see which of those links you can get too
  7. Publish articles and news to another websites
  8. Create and post infographics and share on social media sites
  9. Submit site on local classified ads
  10. Join forums and contribute in discussion boards
  11. Provide valuable comments on other relevant blogs
  12. Create profile on social media such as Facebook, LinkedIn, Twitter, Pinterest, Instagram, Quora etc.

Google My Business

  1. Create / claim Google My Business listing
  2. Monitor and respond to reviews
  3. Complete profile with all the available fields
  4. Generate more reviews
  5. Regularly posts on Google My Business
  6. Promote offers

Site health and reputation management

  1. Build your social media audience
  2. Post content on your social media profiles
  3. Reply quickly to any negative review add
  4. Add more content or pages on your site
  5. Build more external backlinks
  6. Build more customer reviews
  7. Monitor Bounce Rate, Click through Rate and Avg. positions
  8. Check external backlinks, HTML errors and broken links
  9. Check for broken links
  10. Check for 404 Pages
  11. Check for HTML errors
  12. Check for content issues

We look forward to helping you get more targeted traffic and customers.