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Local SEO Website Checklist

Site pages and directory structure

  1. Keyword rich service pages
  2. Galleries / portfolio organized around targeted keywords
  3. Keyword rich location pages (execute as service areas)
  4. Keyword rich categories and blog posts

Typical directory structure for local SEO websites


  • Services/
    • Service name 1
    • Service name 2
    • Service name 3
  • Locations/ or Service areas/
    • Location name 1
    • Location name 2
    • Location name 3
  • Gallery/ or Portfolio/
    • Gallery 1
    • Gallery 2
    • Gallery 3
  • FAQs
  • Contact
  • HTML sitemap
  • Blog/
    • Blog post 1
    • Blog post 2
    • Blog post 3

Conversion-focused web design ideas

  1. Display site wide phone number prominently on top-right
  2. Make click-to-call phone number link for mobile browsers
  3. Call-to-Action or Email on top-right corner
  4. Serving the city name region
  5. Inquiry form on service pages
  6. Testimonials / display Google Reviews site wide
  7. Credibility badges site wide (groups, associations, brands, certifications etc.)
  8. Consistent NAP (Name, Address, Phone) site wide in footer
  9. Add breadcrumb to the top of the page content
  10. FAQ page

Blog posts

  1. Blog on site (e.g. www.websitename.com/blog/) 
  2. Inquiry form or Call-to-Action on blog posts
  3. Blog wide service areas (cites served) links
  4. Date and author bio on blog post
  5. Author bio page
  6. Blog wide categories and popular posts
  7. Link service pages from blog post content
  8. Social sharing buttons on blog post

Location page

  1. Main service and city name in headline
  2. Video, virtual tour, gallery or image of this location
  3. Google Map of city name location
  4. Driving instructions if customer visit this location
  5. Lead generation form or Call-to-Action
  6. Contact information (complete address, phone, email of this location in Schema markup and link to this Google Page)
  7. Add “hours” of this location (hours match Google Maps and in Schema markup)
  8. Link to Review sites (Yelp, Google, Facebook etc.)
  9. Add Social sharing links
  10. Add links of other “Cities Served”

 Contact page

  1. Contact form
  2. NAP (Name, Address and Phone) in Schema
  3. Business “hours” in Schema and match to Google Maps
  4. Google Maps
  5. Other locations info / links

We look forward to helping you get more targeted traffic and customers.