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eCommerce Category Page SEO

Your eCommerce website likely has a lot of web pages, including category pages to help shoppers find products. A lot of eCommerce business owners overlook the importance of SEO for these category pages.

As with any page on your site, proper SEO for your category pages helps attract more visitors. More visitors translate to more new customers and increased profits for your eCommerce website.

If you need help implementing keywords, metadata, and other SEO techniques, contact the pros at XtremeUX Digital. Our eCommerce category page SEO services help you grow your online business.

Benefits of Category Pages SEO

Category pages SEO adds relevant keyword terms to the individual category pages. This helps drive more traffic to the individual pages while also boosting the SEO of your entire website.

With more traffic, you gain more customers, helping to grow your business. As you attract more visits, customers, and sales, you also naturally experience improved search rankings.

What does good SEO for category pages include? Here are some of the steps that we regularly implement to boost traffic to category pages:

  • Create parent categories with links to their own pages
  • Create multiple subcategories to help organize products
  • Include specific keywords in the description and title
  • Optimizing category titles for easier navigation

We analyze your current category pages to detect potential SEO mistakes or errors that may keep you from ranking for your intended keywords. We then implement those changes needed to start increasing your search ranking.

The category pages are an essential part of your website navigational structure. eCommerce websites have an average bounce rate of 20% to 40%. Two to four out of every 10 visitors still leave without performing any action, such as signing up for a newsletter or making a purchase.

One of the most common reasons for leaving is difficulty navigating the site. Properly organized category pages help people discover your products, resulting in lower bounce rates and more sales.

Improving the navigational structure of your site with suitable category pages also increases your SEO. Google and other search engines crawl your site, following the links on the pages to other pages. The category pages help with this internal linking, providing a boost to your SEO score.

Rely on Trusted SEO Experts

You can rely on us at XtremeUX Digital to increase the online exposure of your eCommerce site. Your online business depends on consistent traffic. We help drive that traffic using the latest SEO practices and techniques.

We examine every category page to look for potential issues that may hurt your rankings. We also implement any necessary changes to ensure that Google and other search engines crawl, index, and rank your pages.

Your category pages are an important part of your online business. Instead of focusing solely on the SEO for your main pages and product pages, you should include the categories in your optimization strategy.

If you want to increase your online presence, start with SEO. Contact us today to request more information about our eCommerce category page SEO solutions.

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