Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.
When using this Facebook ad format, you’ll have many additional targeting options to fine-tune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.
This ad unit allows you to drive users to your Facebook app and make people engage with it.
Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.
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