Sales & Leads For Your Product & Service

Multi-Product Ads (Carousel Ads)

The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.

Supported placements: 

• Desktop Newsfeed 
• Mobile Newsfeed 
• Audience Network 
• Instagram

Specs:

• Recommended image size: 1080 x 1080 or 600 x 600 pixels
• Ad copy text: 90 characters
• Headline: 25 characters
• Link Description: 30 characters

Dynamic Product Ads (DPA) / Re-marketing display ads

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!

Supported placements: 

• Desktop Newsfeed 
• Mobile Newsfeed 
• Audience Network 
• Instagram

Specs:

• Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
• Ad copy text: 90 characters
• Headline: 25 characters
• Link Description: 30 characters

Facebook Lead Ads

Lead Ads are the perfect way for, you guessed it, getting new leads! This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform.

This makes the Lead Ads a perfect method for quickly getting a potential customers email address!

Supported placements: 

• Desktop Newsfeed 
• Mobile Newsfeed 
• Audience Network 
• Instagram

Specs:

• Recommended image size: 1,200 x 628 pixels
• Ad copy text: 90 characters
• Headline: 25 characters
• Link Description: 30 characters
• Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet
• Context card headline: 60 characters
• Context card button: 30 characters
• Privacy Policy and website URL links are required

Canvas Ads

Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Supported placements: 

• Mobile Newsfeed 

Specs:

• Recommended image size: 1,200 x 628 pixels
• Ad copy text: 90 characters
• Headline: 45 characters

Canvas has the following possible components:

• Header with logo
• Full-screen image
• Text block
• Button for offsite links
• Image carousel
• Auto-play video
• Full-screen tilt-to-pan image
• Product set

Collection Ads

Facebook Collection Ads let you showcase multiple products that are being sold on your website.

This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!

Supported placements: 

• Mobile Newsfeed 

Specs:

• Image Size: 1,200 x 628 pixels recommended
• Image Ratio: 1.9:1
• Your image may not include more than 20% text.
• Headline: 25 characters recommended

Not sure which Facebook Ads is right for you?
Request a FREE consultation & quote for Facebook ads.