Google Analytics 4 – Configuration, Consulting, & Migration Services
Our experienced teams assist you with mapping existing tracking, implementing events and goals, avoiding data gaps, and leveraging GA4’s enhanced measurement tools for impactful insights.
Google Analytics 4 – The Next-Gen Measurement Solution
Google Analytics 4 (GA4) represents a major evolutionary leap forward as a cutting-edge web analytics solution. Launching GA4 out of beta in July 2019, Google has rebuilt its platform to unlock more sophisticated capabilities.
GA4 introduces an entirely new data model, advanced integrations, and machine learning-driven insights. It enables enterprise-grade measurement far surpassing legacy Universal Analytics.
For organizations looking to upgrade their analytics, GA4 provides a next-generation springboard. You gain access to customer journey analysis, predictive modeling, automated insights, and more integrated data.
Making the most of GA4 does require re-implementing tracking and learning new functionality. However, for organizations focused on digital measurement, GA4 presents an exciting new frontier enabling accurate omnichannel attribution.
What are the Benefits of Google Analytics 4 Implementation
Before explaining the specifics around configuration, consulting, and migration services, it’s helpful to understand the main benefits of upgrading to Google Analytics 4:
- More accurate attribution: GA4 introduces a new user-centric model that better tracks users across devices and channels. This results in improved multi-touch attribution and insight into the entire customer journey.
- Enhanced machine learning: GA4 brings over 200+ machine learning models for better segmentations, anomaly detection, predictive capabilities, and automated insights.
- Streamlined setup: Getting started with GA4 is much faster and more straightforward than with Universal Analytics. The new analytics.js tracking code is lightweight and flexible.
- Better privacy controls: GA4 aims to future-proof Google Analytics with enhanced privacy controls and data encryption aligned with privacy regulations.
- More powerful customization: The GA4 interface allows for greater workflow customization and dashboarding capabilities through linked views, better filtering, and metric comparisons.
What Are the New Features of Google Analytics 4?
Some of the most impactful new capabilities unlocked by Google Analytics 4 include:
User-Centric Data Model
- Tracks users across devices and sessions for lifetime value insights
- Stitching cross-device journeys into one consumer record
Enhanced Machine Learning
- AI powers predictive audiences, metrics anomalies, smart narratives
- Over 200+ ML models drive actionable insights
Streamlined Implementation
- Easier setup with next-gen analytics.js tracking code
- Flexible configuration through Google Tag Manager
Privacy-Focused
- Encrypts data by default and enables enhanced user controls
- It helps allow regulatory compliance like GDPR or CCPA
Deeper Customization
- More flexible interface customization and dashboarding
- Advanced capabilities through GA4 APIs and BigQuery exports
Powerful Integrations
- Unified insights when combined with marketing channels like ads
- Exports to data warehouses like Google BigQuery
Top Four Reasons Why GA4 Upgrade Is Worth Migrating
More Accurate Cross-Channel Attribution
Enhanced Machine Learning Insights
Future-Proofs Your Analytics
With built-in support for privacy regulations and future integrations, GA4 helps ensure your analytics keep pace with the market. New features will be GA4-first before other platforms.
More Flexible & Extensible
Universal Analytics vs Google Analytics 4
| Feature | Universal Analytics | Google Analytics 4 |
|---|---|---|
| Data Model | Hit based | User/event based |
| Tracking Code | ga.js, analytics.js | analytics.js |
| Attribution | Last-click | Unified cross-device |
| Customization | Metrics, dimensions, segments | Flexible workflows, dashboards |
| Integrations | Limited built-in | Native integrations |
| Machine Learning | Basic | 200+ models |
| Setup | Manual tag management | Streamlined via GTM |
| Privacy | Limited controls | Enhanced encryption, controls |
| Architecture | Data limits, sampling | Future-proof via BigQuery |
Get a Free GA4 Implementation with Our Experts
Why XtremeUX is the Best for GA4 Implementation Services
GA4 Certified Experts
Our team is officially Google Analytics 4 certified and trained directly by Google, keeping up-to-date on all the latest GA4 capabilities.
Hands-on Expertise
We have extensive hands-on expertise migrating dozens of companies to GA4 tracking and customization for streamlined implementation.
Focus Beyond Just GA4
We optimize your entire analytics and martech stack, taking a big-picture view beyond just Google Analytics for maximum impact.
Customized Approach
We take the time to understand your unique KPIs, data needs, and segments for a GA4 strategy tailored to your business priorities.
Ongoing Partnership
We don’t just hand off GA4 but provide ongoing quarterly tune-ups, optimizations, and an extension of your team.
Proven Analytics ROI
Our GA4 clients have seen a tangible lift in key performance metrics thanks to our strategic guidance and technical expertise.
FAQs About GA4 Implementation Services
What are the benefits of GA4 over Universal Analytics?
GA4 introduces a new user-centric data model, enhanced machine learning, streamlined implementation, and more advanced integrations and customization capabilities.
What does a typical GA4 implementation process involve?
Key steps include tracking code installation, configuration of data and user properties, integration with other platforms, testing and debugging data collection, and training end users.
How long does it take to implement GA4 fully?
For most websites, full implementation takes 4-6 weeks when conducted by experienced analytics experts and following best practices.
How do you ensure our historical data is recovered when migrating to GA4?
We use techniques like parallel tracking, cross-property rollups, and exporting custom tables to retain key historical benchmarks from Universal Analytics after migrating to GA4.