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Ecommerce Product Page Optimization

Ecommerce Product Page Review

Are you losing out on sales after visitors click on your Google Shopping ads? 

If you have low conversion rates, you may need to evaluate your product page. We can help.

Our experienced marketing team can help optimize your product page using persuasive copy and pictures. Boost your conversion rates and get more out of your ad campaign.

Some of the reasons to consider enlisting our help include:

  • Improve your quality score
  • Boost your conversion rates
  • Lower your cost per acquisition (CPA)
  • Save time and money
  • Maximize your profits 

Your product page can make or break a sale. If visitors do not like what they see, it only takes a single mouse click to leave your site.

Detailed Audit of Your Product Page

To boost conversion rates, your product page needs to contain the right elements. The key details that go into high-converting product pages include:

  • Descriptive titles
  • High-resolution images
  • Effective copywriting
  • A clear call to action (CTA)
  • Quality page design
  • Testimonials
  • Product details

The images that you use are incredibly important. As people cannot physically examine your products, they need to evaluate the quality of the item through the images.

It is hard to analyze a product when looking at low resolution images or poorly framed photos. Always use lots of natural light and a decent camera to take clear HD photos of your products.

We can help with the selection of images and the rest of the details listed above.

After reviewing your page, we can determine if you need to adjust the layout or move elements around the page. We know what works and can ensure that your page has what it takes to attract new customers.

Highlight the Consumer Benefit of Your Products

You only have one chance to acquire a new customer when they visit your site. 88% percent of consumers will not return to a website if they do not make an initial purchase.

The product page needs to entice visitors to make a purchase. This starts with the title.

The title should perfectly describe the product. After reading this first line, visitors should not have to guess what the product does or offers. 

The copywriting and call to action are two areas where our clients tend to need the most help. We can help highlight the unique selling proposition of your products. 

We often see product pages that do not offer enough details about the products.

Customers want to know as much as they can before making a purchase. However, it is also possible to provide too much information. Instead of discussing the unique features of the product, the page includes a rambling sales pitch. 

You also need to ensure that you have one call to action. A call to action is a driving factor for conversion rates.

We craft short and concise CTAs that get the attention of your visitors and encourage them to complete the purchase. 

Start Increasing Your Profits Without Increasing Spending

Optimizing your product page provides a simple way to maximize profits without increasing your advertising spending. 

With our thorough audit, we give you effective suggestions for creating a more effective product page.

Stop letting your ad dollars go to waste. Call or email us to request a review of your product page!

We look forward to helping you get more targeted traffic and customers.