After you launch your Google Ads campaign, you need to continue to track the results. Unfortunately, you may not have the time, resources, or experience to make changes to your campaign.
At XtremeUX Digital, we offer ongoing monitoring for your PPC campaigns and continue to find ways to make improvements.
Ongoing monitoring and reporting are necessary to help you get positive results from your ads campaigns. These campaigns do not run on autopilot.
Over time, you may notice that the click-through rate decreases or the average bid increases. These minor changes can decrease the value of your ad spending, limiting your return on investment (ROI).
The most important ads metrics to monitor include:
You also need to track metrics for individual Ads groups and your entire campaign. With so many details to monitor, you may struggle to analyze the data.
At least 90% of Internet users see Google Display Ads. This means that you have a large audience to connect with. However, if you fail to analyze the performance of your campaigns, you may not connect with anyone.
Ongoing monitoring offers the best solution for managing your Google Ads campaigns. At XtremeUX Digital, we keep track of the results while looking for things that we can tweak.
You may need to occasionally change the ad copy or adjust your bids. Sometimes the landing page may keep you from achieving the conversion rates that you want.
We help determine what works and what doesn’t, eliminating the guesswork from creating a successful campaign. Our goal is to help you pay the lowest possible amount per click while maximizing conversion rates.
We look forward to helping you get more targeted traffic and customers.