• Google ad
  • Amazon Advertising
  • Google ad
  • Google ad

Google Shopping Campaign Optimization

Google Shopping Campaign Review

If you are not satisfied with the results of your current Google Shopping campaign, allow our experts to complete an audit.

Creating a campaign is often daunting, especially if you have not used online advertising campaigns in the past. Setting up your product feed, organizing your Ad Groups, and setting your bids can seem complex. 

We examine every detail to develop an effective plan for optimizing your campaign.

Maximize Your Google Shopping Campaign

Optimization is an essential part of any ad campaign. After you launch your ads and start generating traffic to your product pages, you can start analyzing key metrics and tweaking your campaign. This is where many businesses need help. 

Allow us to review your campaign to find areas for improvement. Our goal is to optimize your campaign to boost profits. 

After a careful review of your stats, we can provide valuable insights to help you get better results. Our clients regularly improve the following metrics:

  • Click-through rates
  • Cost per click
  • Cost per conversion
  • Quality score
  • Ad rank
  • ROAS (return on ad spending)

Maximizing the return on your investment requires you to adjust your Google Shopping campaign. You may need to focus on the products with the best profit margins or change your bidding strategy.

Increase Your CTR and Lower Your CPC

Low click-through rates (CTR) are a common problem. In fact, the average CTR is just 1.2% on Google Shopping.

We can identify the issues keeping people from clicking on your ads. Changes to the ad targeting or product details may help you get more clicks.

Increasing your CTR also increases your quality score, which leads to a better ad rank.

Besides helping to boost your CTR, we look at common issues that tend to lead to higher costs per click. The cost per click (CPC) can spike for a variety of reasons, including low CTRs and quality scores.

Increasing your CTR and lowering your CPC should help lower your cost per conversion or cost per acquisition (CPA). The CPA lets you know how much you need to spend to acquire one new customer.

Get Help Improving Your Quality Score

The Quality Score of your ads directly impacts almost every area of your Google Shopping campaign. With a low-quality score, you spend more per click. You may also struggle to convert visitors, resulting in wasted ad spending.

We can analyze the issues that are giving you a lower Google Shopping quality score. A good score is between 7 and 10. If you have a score of 6 or lower, you should contact us today.

Why Choose Us to Optimize Your Campaign?

We offer several advantages compared to managing your own campaign:

  • Thorough auditing
  • Years of experience
  • Convenient pricing
  • Effective results
  • Boost your profits

After auditing your campaign, we can also provide ongoing support and management. You can spend less time dealing with your ad campaign and more time on your business.

Every click matters when you run an advertising campaign. If you want to stop wasting clicks, you need to review and optimize your campaign. 

Get in touch with us today to start your Google Shopping campaign audit!

We look forward to helping you get more targeted traffic and customers.