Google Shopping offers one of the lowest cost-per-click (CPC) values compared to other ad platforms. The average CPC is $0.66 on Google Shopping, but you waste that money if you cannot convert the visitors.
Google Smart Shopping provides the perfect solution. It streamlines the process of setting up and managing your ad campaigns.
We can help make the most of this new campaign type. Allow us to set up your Google Smart Shopping ads so that you can get more traffic and better conversion rates without wasting time.
Google released Smart Shopping for small businesses that do not want to deal with the hassle of optimizing a standard Google Shopping ads campaign.
It includes many of the same features, but with machine learning. Google uses complex algorithms to deliver your ads across Google networks, including:
Google does not need a lot of information. Smart Shopping uses your existing product feed. You just set your budget and country of sale.
After providing this information, Google’s machines get to work. Google uses different combinations of images and text and then delivers the most relevant ads.
Through trial and error, Google Smart Shopping helps create the most effective ads, increasing conversion rates and click-through rates. However, Google cannot guarantee positive results.
If you want to increase your chances of a successful ad campaign, we are ready to help.
With Google Smart Shopping, you may get a better return on investment compared to other online advertising platforms, but you still need to optimize several areas of your campaign.
How can we help? We take a detailed look at your existing data before you allow Google’s machines to start testing ads. Some of the steps that we take include:
We first need to audit your product feed and assets from your Merchant Center. Google uses your feed to generate the Smart Shopping ads.
The feed includes all of your product details. If there are any issues with the titles, descriptions, or images, you may not get the results that you want from your ad campaign.
We also set up the required tracking information. Tracking helps you determine when ads lead to sales on your website.
Smart Shopping works better when using custom parameters. We help choose the right parameters for your products to boost the performance of your Smart Shopping campaign.
Along with these steps, we offer continued monitoring and reporting. After Smart Shopping begins testing your ads, we can continue to monitor the results and find ways to improve your campaign.
Google Smart Shopping takes up to 15 days to optimize your campaign. If you want to get the best results, allow us to get the campaign ready.
We can continue to monitor the results and make necessary changes to boost conversions and other key metrics.
We look forward to helping you get more targeted traffic and customers.