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Facebook Ads Types, Sizes and Specs

Type of Facebook Ads and Specifications

Facebook Feed Ads

This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop.

Image format

Facebook Feed Ads

Feed ad image dimensions and guidelines

  • Recommended image size: 1200 x 628 pixels.
  • Minimum width and height: 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Feed ad character limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters

Video format

Facebook Video Ads FormatFeed video ad specs

  • Recommended to upload the highest resolution video possible
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1,
  • Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
  • Recommended video formats are .MP4 and .MOV (see full list here)
  • Max video file size is 4GB
  • Video length max is 240 minutes

Feed ad character limits

  • Headline: 25 characters
  • Link description: 30 characters

Facebook Carousal Ads

Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos.

Facebook Carousal Ads

Facebook Carousel Ads are available on six different ad types:

  • Facebook Feed (Image and Video)
  • Facebook Right Column
  • Facebook Instant Articles
  • Facebook Marketplace
  • Facebook Audience Network Native, Banner and Interstitial
  • Messenger Inbox

Carousel ad image dimensions and guidelines

  • Recommended image size: at least 1080 x 1080 pixels
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads)
  • Minimum 2 cards and max of 10 cards per Carousel Ad
  • Recommended ratio is 1:1
  • Max image size of 30MB
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Carousel video ad specs

  • Recommended resolution is minimum of 1080 x 1080
  • Minimum 2 cards and max of 10 cards per Carousel Ad
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video length is 240 minutes
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Carousel ad character limits

  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 20 characters (optional on Instant Articles)

Facebook Right Column Ads

Facebook Right Column Ads

Right column ad image dimensions and guidelines

  • Recommended image size: 1200 x 628 pixels
  • Minimum width and height of 600 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Right column ad character limits

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook In-Stream Video Ads

The quick, digestible videos are perfect for brands trying to catch the attention of users with small interactions.

Facebook In-Stream Video Ads

In-stream video ad specs

  • Recommended to upload the highest resolution video possible
  • Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9)
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video length is 5 to 15 seconds
  • Highly recommended to include video sound
  • Captions are likewise optional, but recommended
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Facebook Instant Article Ads

This ad format is available for image and video:

Facebook Instant Article Ads

Instant article ad image dimensions and guidelines

  • Recommended image size: 1,200 x 628 pixels
  • Minimum width and height of 600 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Instant article video ad specs

  • Recommended to upload the highest resolution video possible
  • Recommended aspect ratio is between 9:16 to 16:9
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video max length is 240 minutes
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Instant article ad character limits

  • Headline: 25 characters
  • Link description: 30 characters

Facebook Marketplace Ads

Facebook Marketplace works as a hub on the network to buy and sell items with others in your community. Both video and image are available formats.

Facebook Marketplace Ads

Marketplace ad image guidelines and dimensions

  • Recommended image size: 1,200 x 628 pixels
  • Minimum width and height of 600 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Marketplace video ad specs

  • Recommended to upload the highest resolution video possible
  • Recommended aspect ratio is between 9:16 to 16:9
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video max length is 240 minutes
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Marketplace ad character limits

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Audience Network native, banner and interstitial ads

If you’re looking to advertise to users on other valuable spaces, but through Facebook, this format is perfect for you. Facebook Audience Network ads work natively, on banners and interstitial ads. This will appear on trusted publishers. There are both image and video options here:

Audience Network native, banner and interstitial ads

Audience Network ad image dimensions and guidelines

  • Recommended image size: 1,200 x 628 pixels
  • Minimum width 254 pixels and height of 133 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Audience Network video ad specs

  • Recommended to upload the highest resolution video possible
  • Recommended aspect ratio is between 9:16 to 16:9
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video minimum length is 10 seconds and the maximum is 121 seconds
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Audience Network ad character limits

  • Text: 125 characters
  • Headline: 25 characters
  • Link description (optional): 30 characters

Sponsored Message Ads

Did you have a user interact with you on Facebook Messenger, but they didn’tconvert? If you want to re-engage and target these users, you can use Sponsored Messages to reach back out. However, selecting this format turns off other placements and again, you can only target those with existing conversations.

Sponsored Message ads

Sponsored messages are best used to:

  • Nurture existing relationships by sending relevant offers, updates and other promotional content
  • Re-engage customers where they left off in conversation with your bot
  • Drive existing customers to a specific feature or product within your bot

Sponsored message ad image guidelines

  • Recommended image size: 1,200 x 628 pixels
  • Minimum width is 254 pixels and height of 133 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Sponsored message ad character limits

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Facebook Messenger Ads

When users scroll through their Facebook Messenger Home, sponsored ads are available to appear between conversations. This ad format is only available for image content and only appears on the Facebook Messenger app.

Facebook Messenger ads

Facebook messenger ad image guidelines

  • Recommended image size: 1,200 x 628 pixels
  • Minimum width is 254 pixels and height of 133 pixels
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Facebook messenger character limits

  • Text: 125 characters
  • Headline: 25 characters

Facebook Collection Ads

Facebook Collection ads are a great way to provide a highly visual browsing feature allwithin the ad placement. While it’s only available in Facebook Feeds, this ad type allows acover photo or video (both available on Collection ads) to showcase several products.

Facebook Collection Ads

Facebook Collection ad image dimensions and guidelines

  • Image size: Minimum width and height of 600 pixels
  • Recommended ratio is 1:1 for square and 16:9 for landscape images
  • Max image size of 30MB
  • Recommended image formats are JPG and PNG
  • Images with 20% text or more could increase chances of failed delivery

Facebook Collection video ad specs

  • Recommended resolution is minimum of 1200 x 628 pixels
  • Recommended video formats are .MP4 and .MOV
  • Max video file size is 4GB
  • Video length is 120 minutes (recommended less than 2 minutes)
  • Video thumbnails with 20% text or more could increase chances of failed delivery

Facebook Collection character limits

  • Text: 90 characters
  • Headline: 25 characters

We look forward to helping you get more targeted traffic and customers.