• Google ad
  • Amazon Advertising
  • Google ad
  • Google ad

LinkedIn Ads Types and Specs

Types of LinkedIn ads

1. Sponsored content

LinkedIn Sponsored Content Ads

What is it?

A way to promote existing content already on your Company Page. Share your posts with a targeted audience. Broadcast company news, upcoming promotions, useful articles, SlideShare presentations, and Vimeo & YouTube videos. These ads appear on the home page feed- for desktop, mobile and tablet.

Why use it?

  • Increase awareness for your brand
  • Entice users to click though to a new landing page
  • Attract more followers for your company
  • Get more impressions and clicks on desktop, tablet and mobile

Sponsored content ad specs

LinkedIn Sponsored content ad specs

  • The supplied URL will automatically scrape in title and image, but you can also upload images manually.
  • Recommended 1.91:1 ratio (1200 pixels by 627 pixels)
  • Image upload maximum weight: 5MB
  • Image upload supported types: JPEG, GIF, PNG
  • Image must be more than 200 pixels in width
  • If your image width is below 200 pixels it will appear as a thumbnail on the left side of the post

2. LinkedIn Text Ads

These are the ads you can see at the top and in the right side of you feed on desktop. It can feature an optional small image. They are easy to create and allow a/b testing. This is a good option to drive leads and promote offers.

LinkedIn Text Ads

What is it?

A way to drive traffic to your LinkedIn Company Page or website. Similar to Google or Bing search ads.
These ads run only on desktop, showing up on the right rail of the news feed. They’re a great way to grab the attention of a busy professional browsing LinkedIn.

Why use it?

  • Fast and easy to get started
  • Set your own budget
  • Choose your audience with laser sharp B2B filters
  • Track conversions
  • Choose your model, between cost-per-click or cost-per-thousand impressions

Text ads specs

  • Available in a variety of sizes: 300 pixels by 250 pixels, 17 pixels by 700 pixels, 160 pixels by 600 pixels, 728 pixels by 90 pixels and 496 pixels by 80 pixels.
  • Image size (optional): 50 pixels by 50 pixels.
  • Headline: 25 character limit (including spaces)
  • Description: 75 character limit (including spaces)

3. Sponsored InMail

LinkedIn Sponsored InMail

What is it?

A way to deliver personalized messages to users’ LinkedIn inboxes. Sponsored InMail will get to users, no matter what devices they’re using. Messages have a custom greeting, call-to-action button, body text. You can also add a link in the message body. Messages will appear in their inbox just like they do for regular messages. Pay for only the messages you send.

Why use it?

  • Attract more leads
  • Have more conversations, better, too
  • Send personalized invites to webinars and other events
  • Target promotions to the right audience
  • Promote content, like downloadable ebooks and white papers

Sponsored InMail ad specs

  • 300 pixels by 250 pixels banner ad
  • File type: JPEG, GIF (non-animated), or PNG (no flash)
  • Maximum file size: 40 KB
  • Body copy: Suggested 1,000 character maximum (including spaces)

4. LinkedIn Video Ads

LinkedIn Video Ads

What is it?

A way to use sight, sound, and motion to tell more interesting stories for your LinkedIn feed.

Why use it?

  • Differentiate and increase awareness of your brand
  • Target specific segments, by job title, seniority, company name, industry, skills, and
  • Reach a wide network of decision makers
  • Works great with lead generation forms

Video specs

  • Length: 3 seconds to 30 minutes (Most successful video ads are less than 15 seconds long)
  • Layout: Horizontal or vertical
  • File size: Between 75 KB and 200 MB
  • File format: MP4
  • Frame rate: Less than 30 FPS (frames per second)
  • Pixel and aspect ratio requirements:
    • 360p (480 x 360; wide 640 x 360)
    • 480p (640 x 480)
    • 720p (960 x 720; wide 1280 x 720)
    • 1080p (1440 x 1080; wide 1920 x 1080)
    • Ads with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px
  • Audio format: AAC or MPEG4
  • Audio size: Less than 64KHz

5. LinkedIn Display Ads

LinkedIn Display Ads

What is it?

A way to target an exact audience in a uncluttered environment. Display Ads is LinkedIn’s programmatic advertising solution.

Why use it?

  • To strengthen your brand, at scale
  • Reach more professionals, decision-makers, and influencers
  • Create more interactive, eye-catching ads
  • Be seen more on high-traffic, LinkedIn pages

Display ads specs

  • Image size: 300 pixels by 250 pixels
  • File Type: HTML5 – must be third party served GIF, JPG, PNG
  • Image size: HTML5: 200 KB, Other: 40 KB
  • Animation limit: 15 seconds for video quality autoplay; 30 seconds otherwise

6. LinkedIn Dynamic Ads

LinkedIn Dynamic Ads

What is it?

A way to show personalized ads, dynamically generated based your audience’s activity. Say LinkedIn knows someone is searching for a job in your industry. Target them at the right time with the right messages.

Why use it?

  • Get people to see a new landing page
  • Get more responses for your personalized messages
  • Choose who you want to see these messages
  • Generate customized call-to-actions
  • Increase followers for your Company Page

Follow company ads

  • Minimum logo size is 100 pixels by 100 pixels
  • Primary CTA (below images): Maximum 50 characters including spaces.
  • Secondary CTA (above images): Maximum 70 characters including spaces.
  • Company name: Maximum 25 characters including spaces
  • Choose a CTA button: “Visit company” or “Visit careers” button

Spotlight ads

  • Minimum logo/image size is 100 pixels by 100 pixels
  • Primary CTA (below images): Maximum 50 characters including spaces
  • Secondary CTA (above images): Maximum 70 characters including spaces
  • Custom background image (optional): 300 pixels by 250 pixels

We look forward to helping you get more targeted traffic and customers.