HVAC Industrial Supplies Store Google Ads Marketing Success Story

WW-ads-revenue

Shopping Ads Performance

  • 413% increase in paid clicks
  • 50% increase in conversion rate 
  • 40% increase in orders 
  • 42% increase in revenue
  • 16% reduce in CPC 

What we have done

  • Shopping feed optimization
  • Update titles and descriptions in the shopping feed
  • Use custom labels & proper product category
  • Separate campaigns for best selling products
  • Use customer emails in the shopping campaigns
  • Use different optimization techniques, new features & A/B testing