Sports Goods Store – Google Search & Shopping Ads Success Story

MM-campaign-dashboard

Shopping Ads

MM-campaigns
MM-campaign-dashboard

Shopping ads result

  • 298% increase in paid clicks
  • 255% increase in orders
  • 168% increase in revenue
  • 32% reduce in CPC

What we have done

  • Create a brand campaign to increase branding and awareness
  • Excluding negative keywords to reduce cost
  • Optimized shopping feed with custom labels
  • Use the conversion bid strategy
  • Target specific demographics & audiences
  • Update titles and descriptions in the shopping feed
  • Separate campaigns for best selling products