Our Process

Data-driven methods, constant and never-ending improvements

Analyze Your Business

  • Industry
  • Value propositions
  • Purchase – one-time purchase, repeat purchase
  • Ideal customer profile – Majority of your customer base, customers you don’t want (but have them now)
  • Best / slow time for the business
  • Best product line / Bestselling products
  • High/low profitable products
  • Total Products / SKUs
  • Average order value / Lifetime customer value
  • Current Return on Ad Spend (ROAS)
  • Phone calls worth, purchase orders values, sample requests
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Define your target audience

  • Create Personas by age groups, gender, demography, shopping interests
  • Find target geographic regions and demographics
  • Analyze buying intended keywords (relevant keywords)
  • Build an irrelevant keywords list
  • Analyze search terms, ad copies, ad spend and channels your competitors doing
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Develop a marketing strategy

  • Define marketing channels, and ad spend allocations
  • Set KPIs for each marketing channel
  • Segment campaigns by brands and products
  • Define a bidding strategy and campaigns structure
  • Target geographic regions and demographics
  • Analyze product page and a shopping cart for conversions
  • Install tracking to measure the KPIs, improve the ROAS and conversions
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Launch your campaigns

(The first 90 days are the most important)

  • Analyze campaigns performance by click-through rates, conversions rates, and costs
  • Analyze your conversion rate, bounce rate, average order value, cost per conversion, and ROAS
  • Identify any poor-performing keywords, products, ads, and landing pages
  • Eliminate wasted ad spend
  • Analyze Search Term Reports and look for irrelevant impressions/clicks
  • Add Negative Keywords to Ad Groups, Campaigns, and Lists as needed
  • Analyze the product performance by the highest and lowest conversions and ROAS
  • Analyze top converting search terms and campaigns by the highest and lowest conversions and ROAS
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Test and optimize

  • Reallocate the ad spend to campaigns and channels based on conversion values and ROAS
  • Adjust the bidding strategy based on conversion values and ROAS
  • Test ad copies and segment products by conversions
  • Eliminated wasted ad spend
  • Review the user experience data for conversions improvement
  • Check your competitors and find the new opportunities
  • Review the persona and redefine the target geographic regions and demographics
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Constant and never-ending improvements

  • Scale the budget for the sustainable growth
  • Adjust ad spending and design new campaigns for holiday seasons, promotions, sales, etc.
  • Manage campaigns and channels based on holiday seasons and promotions
  • Adjust the bidding strategy based on conversion values and ROAS
  • Test ad copies and segment products by conversions
  • Analyze search terms and campaigns for the highest and lowest conversions
  • Review cost per click, click-through-rates and adjust the cost per click based on conversion values
  • Analyze product performance for highest and lowest conversions and ROAS
  • Add irrelevant keywords to the campaigns
  • Eliminated wasted ad spend
  • Review the user experience data for conversions improvement
  • Check your competitors and find the new opportunities
  • Manage campaigns and channels based on conversion values and ROAS
  • Review the persona and redefine the target geographic regions and demographics
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