Driving Ecommerce Growth With Avant-Grade Paid Media Strategy
Industry: Plumbing and HVAC
An online plumbing and HVAC supplier that supplies high-quality plumbing parts and brands at the best and most affordable prices to customers across the USA. Also, offering great deals on a broad range of tools, lawn & garden, and HVAC supplies.
The client knew digital marketing was essential to help them reach their goals. They had run campaigns internally and had been relatively unsuccessful in generating the traffic and sales they had projected. They approached XtremeUX with a concern about growing revenue and reaching their targeted audience through paid marketing. One of their major issues was that google suspended their campaign and merchant account as their account was not fulfilling the Google guidelines.
Online retailers face the challenge of being seen on the internet and increasing competition, and stores have a real challenge to get their products seen in this competitive market. We proposed a marketing plan after carefully understanding the client’s objective and the market he is targeting at. This is how we did it:
- Analysis and update return request policy based on Google’s guidelines.
- Make the site accessible worldwide.
- Get the merchant account activated from Google.
- Feed and online titles optimization.
- Shopping and retargeting ads.
Since XtremeUX undertakes the project, within 3 months, the client has seen massive results. Modernizing clients’ paid marketing completely recast their online marketing approach. This gives them a substantial boost in capturing traffic and revenue that deliver incredible value over their investment. The proof is in the numbers:
Increase in Orders / Calls / Leads
Increase in Revenue
ROAS in increased
Reduced Cost per Click