Auto Parts and Accessories store – Google Shopping Ads Success Story

RW-shopping-ads
  • Client: Auto Parts and Accessories
  • Industry: Automative
  • Services: Google shopping ads
  • Platform: Adobe (Magento) Commerce

Shopping Ads

RW-shopping-ads
RW-smart-shopping

Shopping ads result

Budget: $5000/month

  • 87.60% Increase in paid clicks
  • 178.94% Improved conversion rate 
  • 542.86% Increase in orders 
  • 999.00% Increase in revenue 
  • 46.76% Reduction in CPC

What we have done

The goal is to increase revenue and sales while maintaining a specific ROAS goal.

  • Shopping feed optimization
  • Use the conversion bid strategy
  • Update titles and descriptions in the shopping feed
  • Separate campaigns for best selling products
  • Use customer emails in the shopping campaigns
  • Maximized Google shopping ads bidding through single product ad groups