Industrial Spot Cooler & Heater Rentals Local SEO & Google Ads Marketing Success Story

  • Client: Industrial Spot Cooler & Heater Rentals
  • Industry: Industrial Supplies
  • Services: Multi-locations Local SEO, GMB optimization, Google Ads
  • Platform: WordPress

Local SEO


Keywords Improvements


Average Position Improvements


Traffic Improvements


Local SEO results

  • 2,276 organic visitors
  • 2,228 new organic visitors
  • 77.19% bounce rate
  • 22 web form submissions

Google My Business


Google my business results

  • 92 visits to the website
  • 129 request for directions to their local store
  • 45 phone calls

What we have done

  • Full website technical SEO audit and resolve technical issues
  • Detailed location-based keyword research
  • Optimize service pages, location pages and blog posts
  • Optimize on-page SEO things
  • Worked on trending blog topics and content development
  • Optimized GMB profile to increase visibility

Google Ads


Google ads results

Budget: $3000/month

  • 45% increase in paid clicks
  • 78 % improved conversion rate
  • 54% increase in leads
  • 79% increase in phone calls

What we have done

The goal is to increase quality leads and calls

  • Start a brand campaign to increase awareness
  • Use the conversion bid strategy
  • Maximize the potential of the google display network
  • Location-based campaigns
  • Use call & image extensions
  • Use structured snippet extension
  • Device targeting and ad scheduling
  • Optimize keyword specific campaigns
  • Exclude negative keywords