• Google ad
  • Amazon Advertising
  • Google ad
  • Google ad

Difference between ROAS and ROI

ROAS measures gross revenue generated for every dollar spent on advertising. It gauges the effectiveness of advertising campaigns.

ROI measure the profit generated by ads relative to the cost of those ads. It measure how ads contribute to a business’s bottom line.

Return on Advertising Spend (ROAS)

$
$
$
$

Return on Investment (ROI)

$

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