Luxury Eyewear Ecommerce Brand

150% Revenue Boost & 70% Fewer Returns: No Extra Ad Budget

Overview

A high-end eyewear retailer battled high return rates, weak virtual try-on engagement, and stagnant repeat sales. Despite designer collaborations, their digital experience didn’t reflect luxury standards. We crafted a high-touch digital boutique experience with:

✔ AI-powered virtual try-on 2.0 with 3D face mapping

✔ AR “Sunlight Simulation” lens tester

✔ Concierge-style prescription upload flow

✔ VIP style-cohort email campaigns

eyewear ecommerce manufacturer

Key Highlights

  • Digital Optician Chat: AI-guided frame recommendations reduced returns by 70%
  • Seasonal Style Clubs: VIP subscriber cohorts increased LTV by 3.1x
  • Lens Reflection Studio: AR sunlight/glare previews boosted premium lens upgrades by 65%
  • One-Tap Prescription Renewals: Partnered optometrists streamlined repurchases

Results

  • 180% increase in try-on feature usage
  • 210% surge in Instagram-inspired sales
  • 70% reduction in frame fit returns
  • 150% revenue growth
  • 55% higher repeat purchase rate
  • 2x more saved outfits
  • 40% lower CAC for luxury buyers
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