Industrial Automation Parts Supplier

180% More Conversions & 75% Lower Cost per Lead with Brand-Focused Google Ads Strategy

Industrial Automation Parts Supplier

Industry & Client Overview

Industry

Industrial Automation & Fluid Handling Equipment

Region

United States (incl. Hawaii, Puerto Rico, Canada, Mexico)

Platform

Magento Commerce
(Magento 2)

Business Model

B2B product supply with lead-gen via form submissions

Client Background:

The client is a long-established, woman-owned supplier representing 200+ manufacturers of valves, gauges, steam specialties, and industrial control equipment. Their goal was to generate consistent quote requests through paid search, as organic traffic had failed to deliver results.

The Challenge

Before engaging us, the client had zero measurable conversions from organic traffic and no existing paid advertising setup. They needed a strategy to:

  • Establish a Google Ads presence from scratch
  • Overcome the lack of brand visibility in search results
  • Generate form leads in a competitive, high-intent industry
  • Track and attribute leads effectively across their funnel

Our Strategy

We launched a two-pronged paid search strategy designed to establish visibility and drive immediate form submissions:

Brand Campaign Setup

Created branded search campaigns to defend and capitalize on name-based queries and improve visibility for buyers familiar with the company.

Performance Max Launch

Used Google’s Performance Max campaigns to cast a wider net across Search, Display, Gmail, and YouTube — targeting product categories, manufacturer names, and competitor alternatives.

Custom Ad Copy & Creative

Designed copy that highlighted key differentiators like technical expertise, nationwide service, and support for government and enterprise orders.

Conversion Tracking Setup

Implemented full-funnel conversion tracking, with accurate capture of quote form submissions. 
g

Daily Optimization

Managed negative keyword filtering, budget allocation, and bid strategy tuning during the launch and ramp-up phase.

Key Results

Metric Before Ads After Optimization % Change
Monthly Leads 0 200+ From zero to scalable lead flow
Conversion Rate N/A 13.2%–20% High intent captured consistently
Cost per Conversion N/A $18.05 → $14.10 ↓ ~22% reduction over 3 months
Total Conversions (Monthly Peak) 0 131 Maintained consistently high volume

➔ From zero leads to 600+ qualified form submissions in 3 months
➔ Average cost per lead dropped month-over-month with stable performance
➔ Conversion rate peaked at 20% in the final month reviewed

Campaign Snapshot – Google Ads Performance

Business Impact

By launching a brand-focused paid search strategy with precise tracking and performance optimization, we helped this industrial parts supplier:

  • Generate over 600 form leads in under 90 days
  • Keep cost per lead below $20 — ideal for B2B ROI
  • Build a scalable campaign framework from zero
  • Gain visibility into their most effective keywords and traffic sources
This account now has a tested and trusted system for consistent demand generation via Google Ads.

What’s Next?

If this case study reflects the kind of growth you’re looking for, here’s how we can help you move forward:

  • Free Google Ads Audit: We’ll assess your current setup (or help you start from scratch)
  • Strategy Call: Discuss opportunities, lead targets, and campaign roadmap
  • Custom Proposal: Get a tailored plan based on your business, spend, and industry goals

Ready to start generating consistent, high-quality leads?

Let’s talk