Take back control of Performance Max & Scale with data & segmentation
As a specialized Performance Max optimization, we help eCommerce brands unlock real ROI from Performance Max. For many DTC and B2B businesses, Shopping ads feel like a black box—broad targeting, wasted budget, and little control over what’s actually driving revenue. We fix that.
At XtremeUX Digital, we work with eCommerce brands to turn Google Shopping and PMax campaigns into scalable, insight-driven growth engines through segmentation, product feed optimization, and full-funnel audience targeting.
Why Most Performance Max Campaigns Fail
Most campaigns are built using Google’s defaults. That meansEverything is lumped into one campaign
No asset group segmentation
Product feeds are not optimized or synced correctly.
Poor audience signals or a lack of first-party data
No visibility into what’s performing – by brand, product, or funnel
How We Do Differently
What That Looks Like:
- Segmenting asset groups by product category, brand, or funnel stage
- Feeding high-signal audiences (e.g., cart abandoners, email lists) into campaigns
- Controlling spend using custom labels and product-level inputs
- Breaking out branded vs. non-branded traffic for clean attribution
- Building reporting layers to expose ROAS at every level
Generic campaigns waste the budget. Strategic segmentation drives growth.
Asset Group Setup That Converts
We organize by
- Product type (e.g., HVAC parts vs filters)
- Funnel stage (e.g., entry SKUs vs high-margin products)
- Brand or collection
- Seasonal offers or promotions
Your feed powers everything. Bad data = bad performance.
Feed Integration & Optimization
What we fix:
- Titles and descriptions for clickability and relevance
- Feed disapprovals (GTIN, MPN, brand issues, etc.)
- Custom labels for margin tiers, new arrivals, or sales
- Sync errors across Shopify, WooCommerce, Feedonomics, etc.
Campaign Segmentation Strategy
We segment by:
- Branded vs. generic traffic
- High vs. low-margin SKUs
- New vs. returning customers
- Product category or intent
- Exclusion lists for internal traffic or poor performers
Audience Signal Tuning
Signals we leverage:
- Purchasers from CRM
- Cart abandoners via GA4
- Visitors of pricing, comparison, or high-intent pages
- Uploaded email lists (prospects, VIPs, churned buyers)
- Custom segments built in Google Ads and Analytics
ROAS Optimization & Reporting
We deliver:
- ROAS reports by asset group, product category, and audience
- Visibility into branded vs. non-branded performance
- Attribution alignment between GA4 and Google Ads
- Weekly testing roadmaps and strategy pivots
- Live dashboards with product- and campaign-level insights
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Why Work With XtremeUX
We’re not generalists. We’re a Google Shopping Ads agency with hands-on experience managing, scaling, and fixing PMax campaigns for eCommerce businesses of all sizes.
- 20+ years of PPC and eCom experience
- 100+ Google Shopping campaigns built and scaled
- Platform fluency: Shopify, WooCommerce, Magento, BigCommerce
- Transparent, performance-driven reporting
- Deep technical execution + strategic planning
Certified Professionals. Proven Results.
Start with a Free PMax Audit
Our Proven Results
🏍️ 6X Revenue Growth for Aftermarket Motorcycle Parts Retailer
A leading eCommerce automotive parts supplier specializing in motorbike parts and accessories partnered with our team to overcome stagnant growth and inefficient ad spending.
By combining GA4 insights with precision targeting and high-impact product optimization, we achieved 6X revenue growth and 355% higher ROAS in just 13 months—while tripling average order value (AOV).
🚘 2X Conversions for OEM Auto Parts Manufacturer in 8 Months
An OEM auto performance parts manufacturer turned to us to scale their digital advertising in a highly competitive, high-CPC market.
Through segmented campaign structures, smart budget scaling, and SKU-level optimization across Google Ads, Shopping, and Performance Max, we doubled conversions and increased ROAS by 44.4% in just 8 months—while ad spend grew 109.7%, peaking with 718 conversions in March 2025.
🥋 93% Conversion Surge for Martial Arts Retailer During Q4
A martial arts uniforms and accessories retailer needed help capitalizing on seasonal spikes and improving ad efficiency in a niche market.
With refined audience targeting, dynamic remarketing, and Performance Max optimization, we drove a 93% increase in conversions during Q4, improved ROAS by 40%, and saw cart abandoners convert at 3X the rate of new users—while PMax accounted for 65% of all conversions post-optimization.
What Our Clients Have To Say
XtremeUX helped us boost our digital results with clear data insights. Our organic leads grew by 85% in just 6 months using their AI-powered SEO methods. XtremeUX cut our lead costs from $380 to $145, and our sales team gets better quality leads. The GA4 reports show us exactly the leads data, search-terms used, and channels.
Michael Chen, Marketing Head
PrecisionTech Manufacturing
Our digital sales grew 125% with XtremeUX’s combined SEO, ads, and website work. Their tracking shows exactly which channels bring our best leads.
Amanda Walsh, Marketing Director
NuForms Tools Ltd.
We cut our Google Ads spend from $80K to $45K monthly while getting 65% more qualified leads. Their data-focused approach removed waste and targeted the right customers.
Robert Patel, Product Head
Frequently Asked Questions (FAQs)
How does your real-time reporting and dashboard setup work?
We create custom Looker Studio or DataBox dashboards that show ROAS, spend, and conversions – broken down by asset group, product category, and audience – in near real-time.
What access do you need to get started?
- Admin access to Google Ads, GA4, and Merchant Center
- A prioritized list of SKUs or product categories
- Any audience lists (e.g., email or CRM exports)
- Your top KPIs and target ROAS
How fast can we expect to see results?
Should we use PMax alone or combine it with Search and Shopping?
Ready to Scale With Profitable ROAS?
If you’re tired of throwing budget at Performance Max with no idea what’s working, let’s talk. As a hands-on Google Shopping Ads agency, we’ll rebuild your campaign structure for clarity, control, and scale.