Product Feed Optimization

Get every product in front of the right buyer, without feed errors

Your product feed is the backbone of every shopping and catalog-based campaign. If Google Merchant Center (GMC) disapproves of items or products that fail to appear in ads, you lose visibility and revenue.

We ensure that your feed is clean, compliant, and optimized for peak performance across Google, Bing, and Facebook.

consultation

Why Product Feed Health Matters

Disapprovals cost impressions. Every rejected SKU is a lost opportunity for clicks and sales.

Poor feed structure lowers ad relevance. Incorrect titles or missing attributes reduce CTR and increase CPC.

Inaccurate data hurts trust. Mismatched prices, missing GTINs, and skipped categories confuse algorithms and buyers.

Unoptimized custom labels limit bidding precision. Without clear labels for margin tiers or seasonality, automated bidding can’t reach its full potential.

Technical SEO Enhancement for eCommerce
Make your listings searchable – and competitive.

Title Structure & Attribute Completeness

Well-structured titles and complete attributes improve relevance, increase impressions, and drive lower CPCs. We craft feed titles and attributes that match how buyers search–and how algorithms rank.

What We Fix:

  • Keyword-rich title formulas (e.g., “Brand + Color + Product Type + Size”)
  • Consistent attribute sets (brand, GTIN/UPC, MPN, color, size, material)
  • Description enhancements with primary features and benefits
  • Attribute mapping to match Google’s required and recommended fields
  • Image URL validation and alt-text checks
Ensure every item meets platform requirements.

GTIN & Identifier Corrections

Valid identifiers reduce product rejections and improve ad eligibility. Missing or invalid GTINs (Global Trade Item Numbers) often trigger feed disapprovals. We identify and fix these issues at scale.

Our Process:

  • Audit existing feed for missing or incorrect GTINs
  • Research and assign valid GTIN/UPC or MPN codes where available
  • Map custom SKU logic to merchant IDs for consistency
  • Apply fallback identifiers when GTIN isn’t available (bundle-level SKUs, internal codes)
Performance Max Campaign Optimization
Product Feed Optimization
Improve bidding precision with strategic feed segmentation.

Custom Label Implementation

Custom labels feed into your campaign structure, enabling you to bid differently on high-value vs low-priority SKUs. Custom labels allow you to group products by margin, seasonality, inventory, or performance. We tailor labels to your business goals.

Common Label Strategies:

  • Margin Tiers (high, medium, low) for bid adjustments
  • Seasonal Collections (holiday, back-to-school, clearance)
  • Best Sellers vs New Arrivals vs Slow Movers
  • Promotional Flags (flash sale, bundle offers, free shipping)
  • Inventory Level Segmentation (in-stock, low-stock, out-of-stock)
Pinpoint issues before they cost you ad spend.

Google Merchant Center Diagnostics

Proactive GMC diagnostics prevent sudden disapprovals and ensure uninterrupted ad delivery. We dive into GMC diagnostics to identify and resolve underlying feed errors or policy violations.

Diagnostic Steps:

  • Error and warning review (disapprovals, policy violations)
  • Attribute status checks (missing or non-compliant fields)
  • Price and availability consistency between the feed and the website
  • Destination checks (Shopping, Surfaces across Google, Performance Max eligibility)
  • Automatic issue resolution workflows or manual overrides
Remarketing Across the Customer Journey
Revenue Tracking & eCommerce Analytics
Maintain a live, accurate feed – no manual uploads required.

Shopify/WooCommerce Feed Sync & Automation

Automated sync reduces errors, ensures real-time accuracy, and frees your team from manual feed exports. We integrate and automate your eCommerce platform feed using industry-standard tools and best practices.

Integration Tasks:

  • Connect Shopify/WooCommerce to GMC via certified apps or API
  • Map product attributes from CMS to feed fields (title, price, description, images)
  • Automate daily or hourly feed updates to reflect inventory and price changes
  • Implement feed rules for category mapping, custom labels, and dynamic promotions
  • Set up fallback processes for out-of-stock or discontinued items

500+

Happy Clients

200+

Complete Work

20+

Work Experiance

100%

Client Satisfaction

Why Work With XtremeUX

  • 20+ years of eCommerce and technical SEO expertise
  • Proven track record: Over 500 feed optimizations yielding double-digit CTR gains
  • Platform agnostic: Shopify, WooCommerce, Magento, BigCommerce, and custom eCommerce support
  • Hands-on support: We collaborate directly with your operations team for smooth implementation
  • Data-driven insights: Regular feed performance audits and recommendations

Certified Professionals. Proven Results.

Google Ads Certified
Bing Ads
Facebook Blueprint Certification
looker Studio Certified

Get a Free Product Feed Optimization

Our Proven Results

🏍️ 6X Revenue Growth for Aftermarket Motorcycle Parts Retailer

🥋 93% Conversion Surge for Martial Arts Retailer During Q4

🚘 2X Conversions for OEM Auto Parts Manufacturer in 8 Months

What Our Clients Have To Say

five-stars

XtremeUX helped us boost our digital results with clear data insights. Our organic leads grew by 85% in just 6 months using their AI-powered SEO methods. XtremeUX cut our lead costs from $380 to $145, and our sales team gets better quality leads. The GA4 reports show us exactly the leads data, search-terms used, and channels.

smith

Michael Chen, Marketing Head

PrecisionTech Manufacturing

five-stars

Our digital sales grew 125% with XtremeUX’s combined SEO, ads, and website work. Their tracking shows exactly which channels bring our best leads.

sarah

Amanda Walsh, Marketing Director

NuForms Tools Ltd.

five-stars

We cut our Google Ads spend from $80K to $45K monthly while getting 65% more qualified leads. Their data-focused approach removed waste and targeted the right customers.

jake

Robert Patel, Product Head

EMG Safety Equipment

Frequently Asked Questions (FAQs)

How long does it take to fix a disapproved feed?

Minor fixes (missing GTINs or title issues) can be resolved within 24-48 hours. Larger structural overhauls, depending on the SKU count, are typically completed in 5-7 business days.

Will feed optimization affect my live campaigns?

We schedule updates during low-traffic windows and test in staging when possible. Proper sync reduces downtime and avoids disapprovals that would otherwise halt ads.

What access do you need to start?

We require:
  • Merchant Center access (standard or admin)
  • Shopify/WooCommerce admin/API credentials
  • Product taxonomy or category mapping guidelines
  • A list of priority SKUs or collections for custom labels

Can you optimize feeds for both Google and Facebook?

Yes. We manage dual feeds, ensuring attribute compatibility for GMC and Facebook Catalog. Our process keeps both feeds in sync with your primary data source.

Do you offer a free feed audit?

Yes. We provide a complimentary feed health audit that includes:

  • Error and disapproval overview
  • Attribute completeness score
  • Title structure assessment
  • Top 5 quick-win recommendations

No obligation – just real insights to get you started.

Ready to Fix Your Product Feed – and Unlock More Sales?

If feed errors are costing you clicks and conversions, we can help. Let’s build a clean, compliant, and high-performing feed that fuels profitable campaigns.