270% Increase in Revenue With SEO and Shopping Ads
Type of project
Candle Brands
Ecommerce
Location
USA
Client Profile
Nestled in the essence of luxury and exclusivity, our client stands as a beacon of elegance in the candle industry. Presenting a curated collection of the finest candle brands such as Trapp Candles, Illume, Delirium, and Himalayan Trading Post, they offer an olfactory journey through a myriad of scents tailored for every taste and occasion. Each brand under their umbrella is a hallmark of sophistication, crafted to transform atmospheres with their unique character.
From the invigorating zest of citrus to the tranquil whispers of lavender and sandalwood, their product range is a testament to the art of fragrance. Their candles are not mere objects; they are experiences, designed to evoke emotions and create unforgettable memories. Whether it’s the freshness that accompanies the dawn or the warm embrace of a cozy evening, our client ensures that every corner of your home can be enhanced with a scent that perfectly complements the mood.
With a dedication to quality and a flair for the exquisite, our client provides more than just candles; they offer a lifestyle, a means to elevate the everyday into something truly magical. Their commitment to excellence in fragrance and design makes them not just a provider of candles but a purveyor of ambiance.
Challenges
1. Inadequate Organic Performance
The client was struggling to achieve satisfactory results through organic SEO efforts, which was not yielding the expected traffic or revenue.
2. Scaling Difficulties
There was a significant challenge in scaling up the business. The client needed to increase traffic and lead generation while ensuring that the cost per acquisition (CPA) remained within target margins to maintain profitability.
3. Budget Constraints
The company faced the constraint of operating within a tight budget which required careful planning and execution to ensure that any investments made were yielding profitable growth.
4. Lack of Effective Strategies
Prior to engaging with XtremeUX, the client lacked a comprehensive digital strategy that integrated various aspects like pay-per-click (PPC), conversion rate optimization, and an overarching e-commerce strategy.
5. Product Promotion Inefficiencies
The client needed a more nuanced approach to advertising, with a need to separate campaigns for best-selling products and effectively promote products across different price levels.
6. ROI Maximization
The initial strategies were not adequately optimized for return on ad spend (ROAS), which necessitated the implementation of a conversion bid strategy and other tactics to improve the overall return on their advertising investments.
Solution
1. Overcoming SEO Stagnation for Luxury Candle Brands
XtremeUX implemented an enhanced SEO strategy that focused on low-cost, high-impact campaigns, optimizing for better search engine visibility and organic reach.
2. Scaling Up Without Scaling Costs
The team employed a conversion bid strategy that adjusted to changes in return on ad spend, ensuring cost-efficient scaling.
3. Maximizing ROAS with Limited Budget
By using a mix of remarketing and shopping ads across platforms like Google, Bing, and Yahoo, XtremeUX maximized the client’s return on ad spend within the budget.
4. Strategic Campaign Segmentation
Separate campaigns were created for best-sellers, and products were bifurcated by price level for targeted promotions.
5. Enhancing Ecommerce Conversion Rates
Conversion rate optimization techniques were integrated into the overall digital strategy to turn more site visitors into customers.
6. Continual Performance Monitoring and Adjustment
XtremeUX implemented a system of continuous monitoring of website traffic and rankings, allowing for dynamic adjustments to the digital strategy as needed.
Result
- The client experienced an 80% surge in orders and calls, indicating a substantial increase in customer engagement and purchase actions.
- There was a 90.82% increase in revenue, showcasing the financial success of the applied strategies and the direct impact on the bottom line.
- The return on ad spend (ROAS) climbed by an impressive 270.87%, reflecting a highly efficient use of the advertising budget, resulting in substantial profitability.
- The cost per conversion was reduced by 27.14%, enhancing the cost-effectiveness of the marketing campaigns.
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