2753% Growth in Revenue With Paid Media Strategy
Type of project
Plumbing Services
Ecommerce
Location
USA
Client Profile
Our distinguished client is a prominent online supplier specializing in plumbing and HVAC solutions. They take pride in offering an extensive selection of high-quality plumbing components and reputable brands, ensuring that their customers throughout the United States receive unparalleled value. Committed to affordability without compromising on quality, they have established themselves as a go-to source for both professionals and DIY enthusiasts.
In addition to plumbing essentials, their inventory spans an impressive variety of tools, lawn and garden necessities, and HVAC supplies, catering to a wide range of home improvement and maintenance needs. Their dedication to providing exceptional deals has cemented their reputation as a trusted retailer in the industry. With a customer-centric approach, they strive to deliver excellence and convenience, making every online shopping experience seamless and satisfactory.
Challenges
1. Digital Marketing Efficacy
The client had previously attempted to utilize digital marketing strategies in-house but found that these efforts did not yield the anticipated traffic or sales, indicating a lack of effective digital marketing skills or strategies.
2. Google Compliance Hurdles
The client’s advertising campaigns and merchant account were suspended by Google due to non-compliance with Google’s advertising guidelines, presenting a significant obstacle in reaching their online audience.
3. Visibility in a Competitive Market
Operating in the highly competitive online retail space for plumbing and HVAC supplies, the client struggled with making their products visible and attractive to potential customers.
4. Global Accessibility
The client’s website was not accessible to a worldwide audience, which limited their market reach and potential for sales growth.
5. Product Listing Optimization
There was a need for an overhaul of the client’s product feed and online titles to improve visibility and appeal in search results, which was essential for capturing potential customers.
6. Conversion Rate and Retention
The client faced the challenge of not only attracting more leads and traffic but also converting that traffic into sales and ensuring repeat business through effective retargeting strategies.
Solution
1. Revamping Digital Marketing
XtremeUX developed a bespoke marketing strategy that aligned with the client’s specific goals and market demographics, enhancing overall campaign effectiveness.
2. Navigating Google Compliance
The team at XtremeUX meticulously analyzed and updated the client’s return request policy to align with Google’s guidelines, leading to the reinstatement of the suspended accounts.
3. Expanding Global Reach
XtremeUX optimized the website to ensure global access, broadening the client’s potential customer base.
4. Optimizing Product Listings
The agency conducted a thorough optimization of product feeds and online titles, enhancing their appeal and search engine rankings.
5. Enhancing Visibility Through Ads
By implementing targeted shopping and retargeting ads, XtremeUX significantly increased product visibility among the intended audience.
6. Maximizing Marketing Investments
Through strategic paid media campaigns and continuous optimization, the client saw a substantial increase in ROAS and a reduction in CPC, leading to a more cost-effective marketing expenditure.
Result
- The company witnessed an astounding 944.44% increase in orders, calls, and leads, demonstrating a significant uplift in customer engagement and business inquiries.
- The business experienced a remarkable 2753.82% increase in revenue, signaling a transformative impact on the bottom line as a direct result of the revamped paid media strategy.
- The Return on Advertising Spend (ROAS) saw a significant rise by 656.76%, indicating much higher profitability from the advertising expenditure.
- There was a notable 16.10% reduction in the cost per click (CPC), showing that the marketing campaigns became more cost-effective, reaching more potential customers for less money.
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