SEO Growth: 65.74% Revenue Increased

SEO Growth


Fashion Industry





Client Profile

Since 1976, our client has stood as a distinguished figure in the Western and equestrian retail domain, forging a path that intertwines tradition with quality. Originating from humble beginnings as a quaint Western wear boutique, they have since flourished into a cornerstone brand, beloved for their premium Western attire, accessories, and a curated selection of lifestyle merchandise. This brand is not just a retailer; it is a custodian of the Western way of life, dedicated to providing aficionados and equine admirers with an authentic experience through their expansive selection of products.

Over the decades, their unwavering commitment to excellence and customer satisfaction has propelled them from a local favorite to a nationally recognized name, celebrated for their devotion to the community of Western lifestyle enthusiasts. Their evolution has been marked by a continuous expansion of their product range, responding to the ever-growing demands of their diverse clientele while upholding the legacy of quality that has been the cornerstone of their reputation.

As they maintain their significant presence with physical storefronts, they also embrace the dynamic world of e-commerce, aiming to unite the tactile charm of in-store shopping with the convenience and reach of an online marketplace. This dedication to growth and adaptation ensures that our client remains at the forefront of the Western and equestrian retail industry, connecting with customers old and new, and sharing their passion for the Western heritage that defines them.


1. Digital Presence Optimization

The client needed to enhance their online visibility to effectively connect with their target demographic, indicating that their current digital footprint was not meeting performance expectations.

2. Balancing Online and Offline Sales

With a strong physical retail presence, the company faced the challenge of integrating and optimizing their online platform without compromising their established brick-and-mortar operations.

3. Target Audience Engagement

The company struggled to engage their target audience effectively, suggesting there was a gap in their marketing communication or online user experience.

4. Revenue Growth

Increasing revenue was a primary goal, pointing to the challenge of translating online traffic and engagement into tangible sales performance.

5. Modernizing Brand Image

The need to modernize their online presence while preserving the essence of their brand indicates a challenge in updating their image and approach to appeal to contemporary consumers.

6. Conversion Rate Optimization

The specific goal to increase the conversion rate implies the company was not maximizing the potential of their website traffic, requiring improved strategies for converting visitors into customers.


1. Enhancing Digital Visibility

To address the challenge of enhancing digital presence for the Western and equestrian retail industry client, XtremeUX implemented a robust SEO strategy. This involved optimizing the website’s content with relevant keywords, improving meta tags, and ensuring a mobile-friendly design, all of which contributed to a more visible and impactful online presence.

2. Integrating Online and Offline Sales Channels

XtremeUX tackled the integration of online and offline sales by creating a seamless omnichannel experience. They optimized the online shopping journey and provided consistent branding across all platforms, ensuring that customers received a unified shopping experience whether they shopped in-store or online.

3. Engaging the Target Audience

To improve customer engagement, XtremeUX crafted targeted branding initiatives. They curated content that resonated with the Western lifestyle enthusiasts and utilized social media platforms to interact with the community, fostering a loyal customer base and improving engagement metrics.

4. Increasing Revenue Through SEO

XtremeUX’s strategy for increasing revenue involved a dual focus on driving traffic through improved search rankings and optimizing the website for conversions. By enhancing the user experience and streamlining the purchase process, they were able to convert more visitors into paying customers, resulting in increased revenue.

5. Modernizing the Brand While Maintaining Heritage

The solution for modernizing the client’s brand image involved a refreshed web design that highlighted the company’s legacy while incorporating modern design elements. This approach helped attract new customers while still appealing to the existing customer base that valued the brand’s traditional Western heritage.

6. Optimizing Conversion Rates

To boost the conversion rate, XtremeUX conducted a thorough analysis of the user journey and identified areas for improvement. They implemented A/B testing for various page elements, refined the call-to-action prompts, and streamlined the checkout process, which led to a significant increase in the conversion rate.


  • The company experienced a remarkable surge in new users, with a 25.75% increase, indicating successful reach and attraction of potential customers to the website.
  • The implemented strategies led to a 5.86% increase in the conversion rate, which translates to a higher percentage of visitors completing a purchase, reflecting improved website performance and user experience.
  • One of the most notable successes was the 65.74% rise in the number of orders, signifying that more visitors were not just browsing but also making purchases.
  • The culmination of these efforts was a significant boost in revenue, with a 46.11% increase, showcasing the direct financial impact of the comprehensive SEO and digital marketing strategies.
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