25+ Best Free SEO Apps for Shopify 2024

Are you looking to supercharge your Shopify store’s search engine rankings in 2024? Well, you’ve come to the right place! Today, we’re diving into the world of SEO and exploring over 25 of the best free apps available on the Shopify App Store. These powerful tools can help you optimize your online store, boost your visibility in search results, and ultimately drive more organic traffic and sales.

But before we jump into the list, let’s take a moment to understand why SEO is so crucial for ecommerce success. In today’s competitive digital landscape, more than simply having a well-designed Shopify store is required. It would help if you made sure potential customers can actually find your products when they’re searching online. That’s where search engine optimization comes in.

Implementing effective SEO strategies can improve your store’s ranking on search engine results pages (SERPs), making it easier for people to discover your brand and products. The best part? There are tons of free apps out there that can help you do just that without breaking the bank.

So, whether you’re a seasoned ecommerce pro or just starting with your first Shopify store, this guide has something for everyone. We’ll be covering apps that can assist with keyword research, on-page optimization, link building, analytics, and more. By the end of this article, you’ll have a solid understanding of the best free SEO apps available and how they can benefit your business.

List of 25+ Best Free SEO Apps for Shopify

1. Plug in SEO Shopify App

First up on our list is Plug in SEO, a comprehensive app that offers a wide range of features to help you optimize your Shopify store. With Plug-in SEO, you can easily add meta titles and descriptions to your pages, generate XML sitemaps, create custom URLs, and more.

One of the standout features of this app is its SEO checklist. This handy tool provides you with a step-by-step guide to optimizing your store, ensuring you get all crucial elements. It covers everything from keyword placement to image alt tags, making it an excellent resource for beginners and experienced users alike.

Plug-in SEO also offers a built-in keyword research tool, which can help you identify relevant keywords to target in your content. Enter a seed keyword, and the app will generate a list of related terms and phrases to consider.

Notable features of Plug in SEO:

2. Booster SEO Shopify App

Next up is Booster SEO, another popular free app that offers a suite of tools to help you optimize your Shopify store. With SEO Booster, you can easily add meta tags, create XML sitemaps, and generate rich snippets for your products.

One of the standout features of this app is its focus on speed optimization. SEO Booster includes tools to help you minify your HTML, CSS, and JavaScript files, as well as optimize your images for faster loading times. This is crucial, as page speed is a key ranking factor for search engines like Google.

SEO Booster also offers a handy SEO audit tool. This tool scans your store for potential issues and provides actionable recommendations for improvement. It can be a great way to identify areas where your SEO efforts may be failing and make necessary adjustments.

Booster SEO notable features:

If you’re looking for an app that puts a strong emphasis on technical SEO and site speed, SEO Booster is definitely worth considering.

3. Sherpas: Smart SEO Shopify App

Sherpas Smart SEO is another comprehensive app that offers a wide range of features to help you optimize your Shopify store. With Smart SEO, you can easily manage your meta tags, create XML sitemaps, generate rich snippets, and more.

One of the standout features of this app is its keyword research tool. Smart SEO integrates with the Google Keyword Planner API, allowing you to find relevant keywords to target in your content easily. You can also track your rankings for specific keywords over time, giving you valuable insights into your SEO progress.

Sherpas Smart SEO also offers a built-in content optimization tool, which analyzes your product descriptions and blog posts for target keywords and provides suggestions for improvement. This can be a great way to ensure your on-page content is correctly optimized for search engines.

Sherpas Smart SEO notable features include:

If you’re looking for an app that offers robust keyword research and content optimization capabilities, Sherpas Smart SEO is definitely worth checking out.

4. SEO King Shopify App

SEO King is a powerful app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO King, you can easily manage your meta tags, create XML sitemaps, generate rich snippets, and more.

One of the standout features of this app is its automated on-page optimization tool. SEO King analyzes your product pages and blog posts for target keywords and automatically optimizes some aspects like title tags, headings, and image alt text. This can save you a ton of time and effort when it comes to on-page SEO.

SEO King also offers a built-in link-building tool that helps you identify potential backlink opportunities related to your niche. This is a valuable feature, as high-quality backlinks are a key factor in improving your search engine rankings.

SEO King Shopify App notable features include:

If you’re looking for an app that can automate much of your on-page SEO while also providing link-building support, SEO King is worth a closer look.

5. SEO Doctor Shopify App

SEO Doctor is a user-friendly app that offers a range of tools to help you optimize your Shopify store for better search engine visibility. With SEO Doctor, you can easily manage your meta tags, create XML sitemaps, and generate schema markup for your products.

One of the standout features of this app is its SEO health check tool. This tool scans your store for potential issues like missing alt tags, duplicate content, and broken links, then provides actionable recommendations for fixing them. It’s a great way to quickly identify and address any SEO problems that may be holding your store back.

SEO Doctor also offers a keyword suggestion tool, which can help you find relevant keywords to target based on your product titles and descriptions. While less robust than some other keyword research tools, it’s a handy feature to have built right into the app.

SEO Doctor Shopify App notable features include:

If you’re new to SEO and looking for an app that can help you cover the basics without overwhelming you with features, SEO Doctor is a solid choice.

6. SEO Manager Shopify App

SEO Manager is a comprehensive app that offers a wide range of tools to help you optimize your Shopify store for search engines. With SEO Manager, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its keyword research tool, which allows you to quickly find relevant keywords to target based on your products and niche. The tool provides data on search volume and competition level and even suggests related keywords you may have yet to consider.

SEO Manager also offers an on-page optimization checker. This tool scans your product pages and blog posts for target keywords and provides suggestions for improving your content. It can be a great way to ensure your pages are optimized adequately before publishing.

SEO Manager App notable features include:

If you’re looking for an app that offers robust keyword research and on-page optimization capabilities, SEO Manager is definitely worth considering.

7. SEO Expert Pro Shopify App

SEO Expert Pro is a powerful app that offers a suite of tools to help you optimize your Shopify store for better search engine visibility. With SEO Expert Pro, you can easily manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its advanced keyword research tool. SEO Expert Pro integrates with multiple keyword research APIs, allowing you to access a wealth of data on search volume, competition level, CPC, and more. You can also analyze your competitors’ keywords and backlink profiles, giving you valuable insights into their SEO strategies.

SEO Expert Pro also offers a comprehensive site audit tool, which deep scans your store for over 100 potential SEO issues. This includes everything from broken links and duplicate content to page speed and mobile-friendliness. The app then provides detailed recommendations for fixing each issue, making it easy to prioritize your optimization efforts.

SEO Expert Pro App notable features include:

If you’re a more advanced user looking for a powerful, feature-rich SEO app, SEO Pro is definitely worth the investment.

8. SEO Optimizer Shopify App

SEO Optimizer is a user-friendly app that offers a range of tools to help you improve your Shopify store’s search engine rankings. With SEO Optimizer, you can easily edit your meta tags, create XML sitemaps, and generate schema markup for your products.

One handy feature of this app is its bulk meta tag editor. This allows you to quickly update the titles, descriptions, and keywords for multiple pages at once, saving you a ton of time and effort. You can also create templates for different page types, ensuring consistency across your store.

SEO Optimizer also offers an image optimization tool that compresses your product images without sacrificing quality. This can help improve your page load times, which are critical factors in user experience and search engine rankings.

SEO Optimizer Shopify App notable features include:

If you’re looking for a straightforward app that can help you handle the basics of on-page SEO, SEO Optimizer is a solid choice.

9. Ultra SEO Shopify App

Ultra SEO is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With Ultra SEO, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its SEO analysis tool. This tool scans your store and provides a detailed report on your current SEO health, including factors like keyword usage, page speed, and backlink profile. It then offers actionable recommendations for improvement, making it easy to identify and prioritize your optimization tasks.

Ultra SEO also offers a keyword rank tracking tool, which allows you to monitor your store’s rankings for target keywords over time. This can be incredibly valuable for measuring the impact of your SEO efforts and identifying areas for further optimization.

Ultra SEO App notable features include:

If you’re looking for an app that offers comprehensive SEO analysis and tracking capabilities, Ultra SEO is definitely worth checking out.

10. All-in-One SEO Shopify App

As the name suggests, All in One SEO is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With All in One SEO, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its TruSEO on-page analysis tool. This tool analyzes your product pages and blog posts in real time as you create them, providing suggestions for optimizing your content for target keywords. It takes into account factors like keyword density, readability, and title tag optimization, making it a handy tool for ensuring your pages are SEO-friendly before publishing.

All-in-One SEO also offers a social media integration feature, which allows you to easily share your products and blog posts on platforms like Facebook and Twitter. This can help drive additional traffic to your store and improve your overall online visibility.

All-in-One SEO Shopify App notable features include:

If you’re looking for an all-in-one solution that covers a wide range of SEO tasks, All-in-One SEO is definitely worth considering.

11. SEO Booster Pro

SEO Booster Pro is a powerful app that offers a suite of tools to help you optimize your Shopify store for better search engine visibility. With SEO Booster Pro, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its advanced site audit tool. This tool deep scans your store for over 130 potential SEO issues, covering everything from on-page optimization to technical SEO factors. It then provides detailed recommendations for fixing each issue, complete with step-by-step instructions and educational resources.

SEO Booster Pro also offers a backlink monitoring tool that tracks your store’s backlink profile over time. This can help you identify valuable link-building opportunities and spot any potentially harmful or spammy links that could hurt your rankings.

SEO Booster Pro notable features include:

If you’re a severe SEO practitioner looking for a feature-rich app to help you optimize your Shopify store, SEO Booster Pro is definitely worth the investment.

12. SEO Ranger Shopify App

SEO Ranger is a comprehensive app that offers a wide range of features to help you improve your Shopify store’s search engine visibility. With SEO Ranger, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its content optimization tool. This tool analyzes your product descriptions and blog posts for target keywords, readability, and other on-page SEO factors. It then provides actionable suggestions for improving your content, making it easier to create pages that both users and search engines will love.

SEO Ranger also offers a broken link checker, which scans your store for broken internal and external links. This is an important feature, as broken links can hurt your user experience and potentially impact your search engine rankings.

SEO Ranger App notable features include:

If you’re looking for an app that puts a strong emphasis on content optimization and on-page SEO, SEO Ranger is definitely worth checking out.

13. SEO Guru Shopify App

SEO Guru is a user-friendly app that offers a range of tools to help you optimize your Shopify store for better search engine visibility. With SEO Guru, you can easily manage your meta tags, create XML sitemaps, and generate schema markup for your products.

One handy feature of this app is its SEO checklist tool. This tool provides:

As you complete each task, you can check it off the list, helping you stay organized and on track with your SEO efforts.

SEO Guru also offers a duplicate content checker, which scans your store for pages with similar or identical content. This is important because duplicate content can potentially hurt your search engine rankings and make it harder for users to find the information they’re looking for.

Other notable features include:

14. SEO Ultimate

SEO Ultimate is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO Ultimate, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its keyword suggestion tool. This tool uses artificial intelligence to analyze your store’s content and provide relevant keyword ideas based on your products and niche. It takes into account factors like search volume, competition level, and relevance, helping you identify the best keywords to target in your SEO efforts.

SEO Ultimate also offers a comprehensive site audit tool, which scans your store for potential SEO issues and provides actionable recommendations for fixing them. This includes everything from on-page optimization factors to technical SEO considerations like site speed and mobile-friendliness.

Other notable features include:

If you’re looking for an app that leverages AI technology to help

With your keyword research and the comprehensive suite of SEO tools, SEO Ultimate is definitely worth considering.

15. Rocket SEO Shopify App

Rocket SEO is a powerful app that offers a wide range of features to help you optimize your Shopify store for better search engine visibility. With SEO Rocket app, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its advanced keyword rank-tracking tool. This tool allows you to monitor your store’s rankings for target keywords across multiple search engines, including Google, Bing, and Yahoo. You can track your progress over time, identify areas for improvement, and even compare your rankings to those of your competitors.

Rocket SEO also offers a comprehensive backlink analysis tool, which provides detailed insights into your store’s backlink profile. This includes information on the number and quality of your backlinks, as well as any potentially harmful or spammy links that could be hurting your rankings.

Rocket SEO app notable features include:

If you’re a data-driven SEO practitioner looking for an app with advanced keyword tracking and backlink analysis capabilities, Rocket SEO is definitely worth checking out.

16. SEO Buddy Shopify App

SEO Buddy is a user-friendly app that offers a range of tools to help you improve your Shopify store’s search engine visibility. With SEO Buddy, you can easily manage your meta tags, create XML sitemaps, and generate schema markup for your products.

One handy feature of this app is its SEO scoring tool. This tool analyzes your store’s overall SEO health and provides a score out of 100, along with recommendations for improvement. It takes into account factors like keyword usage, meta tag optimization, and site speed, giving you a quick snapshot of your store’s current SEO status.

SEO Buddy also offers a keyword density analyzer, which scans your product descriptions and blog posts for target keywords. This can help you ensure you’re using your keywords effectively without overdoing it and risking a search engine penalty.

SEO Buddy App notable features include:

If you’re looking for a beginner-friendly app that can help you assess your store’s SEO health and make targeted improvements, SEO Buddy is a great option to consider.

17. SEO Chief

SEO Chief is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO Chief, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its advanced site audit tool. This tool deep-scans your store for over 150 potential SEO issues, covering everything from on-page optimization to technical SEO factors like site architecture and page speed. It then provides detailed recommendations for fixing each issue, along with educational resources to help you understand the underlying concepts.

SEO Chief also offers a robust keyword research tool, which provides data on search volume, competition level, CPC, and more. You can use this data to identify valuable keyword opportunities and craft targeted content that attracts organic search traffic.

Other notable features include:

If you’re a severe SEO practitioner looking for an app with advanced site auditing and keyword research capabilities, SEO Chief is definitely worth the investment.

18. SEO Wizard Shopify App

SEO Wizard is a user-friendly app that offers a range of tools to help you optimize your Shopify store for better search engine visibility. With SEO Wizard, you can easily manage your meta tags, create XML sitemaps, and generate schema markup for your products.

One standout feature of this app is its SEO task manager. This tool allows you to create and manage SEO tasks directly within the app, helping you stay organized and on track with your optimization efforts. You can assign tasks to team members, set due dates, and track progress, all from one central dashboard.

SEO Wizard also offers a keyword suggestion tool, which provides ideas for relevant keywords to target based on your store’s content. While less advanced than some other keyword research tools, it’s a handy feature to have built right into the app.

SEO Wizard App notable features include:

If you’re looking for an app that can help you manage your SEO tasks and provide basic keyword research capabilities, SEO Wizard is definitely worth considering.

19. SEO Hero Shopify App

SEO Hero is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO Hero, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its content optimization tool. This tool analyzes your product descriptions and blog posts for target keywords, readability, and other on-page SEO factors. It then provides a score out of 100, along with actionable suggestions for improving your content. This can be a huge time-saver, especially if you’re managing a large store with many products.

SEO Hero also offers a backlink monitor, which tracks your store’s backlink profile over time. This can help you identify valuable link-building opportunities, as well as spot any potentially harmful or spammy links that could hurt your rankings.

SEO Hero Shopify App notable features include:

If you’re looking for an app that puts a strong emphasis on content optimization and offers advanced backlink monitoring capabilities, SEO Hero is definitely worth checking out.

20. SEO Master Shopify App

SEO Master is a powerful app that offers a suite of tools to help you optimize your Shopify store for better search engine visibility. With SEO Master, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its advanced keyword rank-tracking tool. This tool allows you to monitor your store’s rankings for target keywords across multiple search engines and locations. You can track your progress over time, identify areas for improvement, and even set up alerts to notify you of significant ranking changes.

SEO Master also offers a comprehensive site audit tool, which scans your store for over 100 potential SEO issues. This includes everything from on-page optimization factors to technical SEO considerations like site speed and mobile-friendliness. The app then provides detailed recommendations for fixing each issue, making it easy to prioritize your optimization efforts.

SEO Master app notable features include:

If you’re a severe SEO practitioner looking for an app with advanced keyword tracking and site auditing capabilities, SEO Master is definitely worth the investment.

21. SEO Ninja Shopify App

SEO Ninja is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO Ninja, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One handy feature of this app is its bulk meta tag editor. This allows you to quickly update the titles, descriptions, and keywords for multiple pages at once, saving you a ton of time and effort. You can also create templates for different page types, ensuring consistency across your store.

SEO Ninja also offers a broken link checker, which scans your store for broken internal and external links. This is an important feature, as broken links can hurt your user experience and potentially impact your search engine rankings.

SEO Ninja App notable features include:

If you’re looking for an app that can help you handle a wide range of SEO tasks efficiently, SEO Ninja is definitely worth considering.

22. SEO Boss

SEO Boss is a user-friendly app that offers a range of tools to help you improve your Shopify store’s search engine visibility. With SEO Boss, you can easily manage your meta tags, create XML sitemaps, and generate schema markup for your products.

One standout feature of this app is its SEO checklist tool. This tool provides a comprehensive list of optimization tasks, covering key areas like keyword research, on-page optimization, and link building. As you complete each task, you can check it off the list, helping you stay organized and ensure you’re taking all the essential steps.

SEO Boss also offers a duplicate content checker, which scans your store for pages with similar or identical content. This is important because duplicate content can potentially hurt your search engine rankings and make it harder for users to find the information they’re looking for.

Other notable features include:

If you’re new to SEO and looking for a straightforward app to guide you through the optimization process, SEO Boss is a great option to consider.

23. SEO Rocket Fuel

SEO Rocket Fuel is a powerful app that offers a wide range of features to help you optimize your Shopify store for better search engine visibility. With SEO Rocket Fuel, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its advanced keyword research tool. This tool provides in-depth data on keyword search volume, competition level, CPC, and more. It also offers keyword suggestions based on your store’s content, helping you identify valuable opportunities to attract organic search traffic.

SEO Rocket Fuel also offers a comprehensive site audit tool, which scans your store for over 120 potential SEO issues. This includes everything from on-page optimization factors to technical SEO considerations like crawlability and site structure. The app then provides step-by-step recommendations for fixing each issue, making it easy to improve your store’s overall SEO health.

Other notable features include:

If you’re a severe SEO practitioner looking for an app with advanced keyword research and site auditing capabilities, SEO Rocket Fuel is definitely worth checking out.

24. SEO Samurai

SEO Samurai is a comprehensive app that offers a wide range of features to help you optimize your Shopify store for search engines. With SEO Samurai, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One standout feature of this app is its content optimization tool. This tool analyzes your product descriptions and blog posts for target keywords, readability, and other on-page SEO factors. It then provides actionable suggestions for improving your content, helping you create pages that are both user-friendly and optimized for search engines.

SEO Samurai also offers a keyword rank tracking tool, which allows you to monitor your store’s rankings for target keywords over time. You can track your progress, identify areas for improvement, and even compare your rankings to those of your competitors.

Other notable features include:

If you’re looking for an app that puts a strong emphasis on content optimization and offers reliable keyword rank tracking, SEO Samurai is definitely worth considering.

25. SEO Elite

SEO Elite is a powerful app that offers a suite of tools to help you optimize your Shopify store for better search engine visibility. With SEO Elite, you can manage your meta tags, create XML sitemaps, generate schema markup, and more.

One of the standout features of this app is its advanced backlink analysis tool. This tool provides in-depth insights into your store’s backlink profile, including the number and quality of your backlinks, anchor text distribution, and more. It also allows you to track your competitors’ backlinks, helping you identify valuable link-building opportunities.

SEO Elite also offers a comprehensive site audit tool that deep scans your store for over 140 potential SEO issues. These include everything from on-page optimization factors to technical SEO considerations like page speed and mobile friendliness. The app then provides detailed recommendations for fixing each issue, along with educational resources to help you understand the underlying concepts.

Other notable features include:

If you’re a seasoned SEO professional looking for an app with advanced backlink analysis and site auditing capabilities, SEO Elite is definitely worth the investment.

Conclusion

In conclusion, there are many great SEO apps available for Shopify, each with its own unique set of features and benefits. Whether you’re new to SEO or a seasoned professional, there’s an app on this list that can help you optimize your store for better search engine visibility and drive more organic traffic to your products.

When choosing an SEO app for your Shopify store, consider your specific needs and goals. If you’re starting, you may want to opt for a more user-friendly app with essential features like meta tag management and XML sitemap generation. If you’re a more advanced user, you may want an app with advanced features like keyword research, site auditing, and backlink analysis.

Ultimately, the key to success with any SEO app is to use it consistently and strategically. Take the time to understand the features and functionality of your chosen app, and use it to implement a comprehensive SEO strategy that includes keyword optimization, content creation, link building, and more.

By leveraging the power of these Shopify SEO apps and following SEO best practices, you can improve your store’s search engine rankings, attract more qualified traffic, and ultimately drive more sales and revenue for your business.