Email marketing is one of the most effective ways for ecommerce stores to engage with customers and drive sales. With the right email marketing platform, stores can create targeted campaigns, automate messaging, and track results.
Magento is one of the most popular Magento ecommerce platforms, powering over 250,000 online stores. While Magento has robust built-in marketing features, most merchants find they need a dedicated email marketing platform to get the most out of their campaigns. The right integration allows you to sync customer data, track sales performance, and create powerful omnichannel Magento eCommerce Marketing Strategies.
In this article, we’ll compare the best Magento email marketing platforms for Magento stores and merchants. We’ll look at key features, integrations, pricing, and more to help you determine the best solution for your business.
Key Takeaways:
- Mailchimp, Klaviyo, and Omnisend stand out as the top email marketing platforms for most Magento stores.
- Focus on solutions with robust Magento integrations, automation, and analytics.
- Consider your budget, email volume, and other marketing needs when choosing a platform.
- Integrations with Magento help sync customer data, track sales, and create omnichannel flows.
- Test different platforms to determine which one drives the highest ROI for your Magento eCommerce Marketing Strategies.
10+ Best Magento Email Marketing Platforms for Ecommerce Stores
- Mailchimp
- Klaviyo
- Omnisend
- MailerLite
- Campaign Monitor
- Sailthru
- Salesforce Marketing Cloud
- GetResponse
- AWeber
- Constant Contact
1. Mailchimp
Mailchimp is the most well-known email marketing platform, and it is used by millions of businesses globally. The platform is a great choice for small—to mid-sized Magento stores sending less than 100,000 emails per month.
Key Features of Mailchimp
- 4 pricing plans: Free, Essentials, Standard, Premium
- Email marketing, SMS marketing, AI marketing tools, websites
- Audience management, marketing automation, analytics
- Templates, social media marketing
- Integrations with Shopify, Wix, Salesforce, Canva, WooCommerce
Pros of Mailchimp
- Free plan available with basic features
- Affordable paid plans starting at $4.59/month
- Comprehensive all-in-one marketing platform
- Advanced features like AI tools, journey builder, predictive segmentation
- Award-winning customer support
- Tons of integrations with e-commerce and other platforms
- Easy to use for beginners and small businesses
Cons of Mailchimp
- Plans have monthly email and contact limits, overage fees if exceeded
- Many advanced features limited to higher-priced plans
- Free plan has Mailchimp branding on emails
- Could get expensive for large lists and high email volumes
Mailchimp Pricing
- Free: $0/month, up to 500 contacts
- Essentials: Starts at $4.59/month for 500 contacts
- Standard: Starts at $6.84/month for 500 contacts
- Premium: Starts at $136.94/month for 10,000 contacts
- All paid plans have a free 1-month trial
- Contact and email send allowances increase with price
- SMS credits available as paid add-on
2. Klaviyo
Klaviyo is a fast-growing email platform made for ecommerce brands. It offers powerful segmentation and automation specifically designed for shopping behaviors.
Key Features of Klaviyo
- Email marketing, SMS marketing, mobile push notifications, reviews, web forms
- Customer data platform
- Segmentation, flows, campaigns, reporting, benchmarks
- 300+ pre-built integrations
- Personalized product recommendations, multichannel attribution
- Compliance and deliverability features
Pros of Klaviyo
- Unified platform for email, SMS, and other channels
- Advanced features like precise segmentation, drag-and-drop automation builder, predictive analytics
- Integrates with many e-commerce platforms and tools
- Scalable for larger businesses and enterprises
- Variety of support and onboarding options
Cons of Klaviyo
- Can get expensive as contact list and sending volumes grow
- Many advanced features limited to higher-priced plans
- SMS credits have different costs per country
- Free plan is limited in features and sending volume
Klaviyo Pricing
- Free: up to 250 contacts, 500 emails/month, 150 SMS credits
- Email only: starts at $45/month for 1,001-1,500 contacts
- Email+SMS: starts at $60/month for 1,001-1,500 contacts
- Reviews: starts at $25/month for 250 max monthly orders
- Customer Data Platform: starts at $500/month for 100k profiles
- Pricing increases with number of contacts and monthly email/SMS volumes
3. Omnisend
Omnisend is an email and SMS marketing platform built for ecommerce. It enables automation triggered by events like cart abandonment and product reviews.
Key Features of Omnisend
- Shopping behavior triggers like browsing abandon
- Automated workflows with SMS and email
- Integration to import products, customers, orders
- Email templates for abandoned carts, back-in-stock, etc
- Dashboard for email insights
- Email schedule optimization
- Free branded email domains
Pros of Omnisend
- Specialized automation and workflows for shopping behaviors
- Easy integration with 100+ platforms including Magento
- Affordable pricing for small/medium shops
- Modern email design and templates
- Two-way SMS capabilities
Cons of Omnisend
- Less advanced segmentation compared to Klaviyo
- Primarily email-focused with lighter landing page/form features
- Smaller third-party app ecosystem vs some platforms
Omnisend Pricing
- Free plan for up to 2,000 contacts
- Growth plan starting at $79/month for 5,000 contacts
- Pro plan starting at $159/month for 15,000 contacts
- Custom enterprise pricing available
4. MailerLite
MailerLite is an affordable email platform with a simple drag-and-drop builder. The platform focuses on smaller ecommerce shops with email lists under 1,000 subscribers.
Key Features of MailerLite
- Easy drag-and-drop email editor
- Custom automation with tags/triggers
- Subscription popups and forms
- Basic behavioral email targeting
- A/B testing for emails
- Integrations with Shopify, WooCommerce, Magento
- Landing pages and forms
Pros of MailerLite
- Very easy-to-use interface and workflows
- Cost-effective for smaller stores
- Quality-free plan with basic features
- Good templates and custom CSS options
Cons of MailerLite
- Very limited automation capabilities
- Analytics not as robust as other platforms
- Lacks more advanced features for larger stores
- Must upgrade for some features like A/B testing
MailerLite Pricing
- Free plan for up to 1,000 subscribers
- Standard at $10/month for 1,000 subscribers
- Unlimited at $20/month for unlimited subscribers
5. Campaign Monitor
Campaign Monitor is a longstanding email solution focused on designer-made templates. The platform is a better fit for brands that value premium design over advanced automation.
Key Features of Campaign Monitor
- Hundreds of professionally designed email templates
- Drag-and-drop editor with custom CSS
- Visual workflow builder for basic automation
- Integration with 100+ ecommerce platforms
- Email rendering test for different clients
- Basic templates for campaigns like abandoned cart
- A/B testing and split testing
Pros of Campaign Monitor
- Very polished and customizable email templates
- Easy drag-and-drop editor
- Solid deliverability and inbox placement
Cons of Campaign Monitor
- Workflow automation is fairly basic
- Less advanced segmentation capabilities
- No SMS capabilities
- Lower send limits on cheaper plans
Campaign Monitor Pricing
- Free trial for 2,000 subscribers
- Starter at $9/month for 500 subscribers
- Professional at $49/month for 5,000 subscribers
- Business at $129/month for 25,000 subscribers
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6. Sailthru
Sailthru is an enterprise-level email platform focused on AI-driven automation and optimization. It is a better fit for high-volume stores sending over 200k emails monthly.
Key Features of Sailthru
- AI-powered predictive sending and automation
- Robust customer profiles and segments
- Dynamic content customization
- Real-time behavioral triggers and workflows
- Personalization with machine learning
- Templates, landing pages, and forms
- Native integration with Magento
Pros of Sailthru
- Powerful behavioral automation based on profiles
- Ability to customize content with dynamic elements
- Optimization using AI and machine learning
- Scales to support high-volume email programs
- Strong focus on driving conversions with automation
Cons of Sailthru
- Much more complex platform requiring savvy marketers
- Higher learning curve than beginner tools
- Higher minimums and custom pricing
- Lacks simpler features like popups/forms
Sailthru Pricing
- Custom enterprise pricing, minimums around $1,000/month
- Minimum volume around 200,000 emails/month
- Set up fees around $5,000+
7. Salesforce Marketing Cloud
Salesforce Marketing Cloud offers enterprise-grade email marketing alongside CRM, messaging, advertising, and more. It’s best for existing Salesforce customers with complex marketing needs.
Key Features Salesforce Marketing Cloud
- Drag and drop email builder
- Audience segmentation and management
- Automation based on behaviors and journeys
- Landing pages, forms, and surveys
- Social posting and ad management
- Integrates with Salesforce data and services
Pros of Salesforce Marketing Cloud
- Complete marketing suite beyond just email
- Integrates with Salesforce CRM
- Robust segmentation and automation
- Strong analytics and optimization
Cons of Salesforce Marketing Cloud
- Very expensive compared to standalone email tools
- Not ideal unless you are already using Salesforce
- Steep learning curve for the platform
- Overkill for smaller brands and stores
Salesforce Marketing Cloud Pricing
- Custom pricing based on services used
- Starts at $1,000/month with minimum commitments
- Add-on to existing Salesforce costs
8. GetResponse
GetResponse is an email marketing platform for small —and medium-sized businesses. It offers a straightforward drag-and-drop editor for creating landing pages and forms.
Key Features of GetResponse
- Intuitive drag-and-drop email builder
- Library of professionally designed email templates
- Automation for emails like cart abandonment
- Web forms to capture leads and grow lists
- Landing pages for campaigns and promos
- Integrations with leading Magento ecommerce platforms for ecommerce
Pros of GetResponse
- Easy-to-use interface for beginners
- Quality templates for quickly creating emails
- Cost-effective for smaller email volumes
- Landing pages and forms included
- Decent automation features
Cons of GetResponse
- Automation less advanced than other platforms
- Maximum send limit of 15,000 emails per month
- Contacts sync is one way to GetResponse
- Lacks more powerful segmentation
GetResponse Pricing
- Free trial for 30 days
- Basic plan starts at $15/month for 1,000 subscribers
- Plus plan starts at $49/month for 5,000 subscribers
- Professional plan starts at $99/month for 15,000 subscribers
9. AWeber
AWeber has been around for over 20 years as an email marketing solution for small businesses. It offers easy automation and integrates with many Magento ecommerce platforms for ecommerce.
Key Features of AWeber
- Drag-and-drop email editor
- 670+ professional email templates
- Automated workflows with basic triggers
- Signup forms and landing pages
- Ecommerce integrations via Zapier
- Contact management and list segmentation
Pros of AWeber
- Very simple email builder interface
- Large library of templates
- Cost-effective pricing for starters
- Good for absolute beginners
Cons of AWeber
- Automation capabilities are limited
- Max send limit of 12,000 emails per month
- No native integrations with top Magento ecommerce platforms for ecommerce
- Editing templates can be tedious
AWeber Pricing
- Free trial for 30 days
- Lite plan starts at $19/month for 500 subscribers
- Standard starts at $49/month for 2,000 subscribers
- Professional starts at $69/month for 5,000 subscribers
10. Constant Contact
Constant Contact focuses on email marketing for small businesses, with an easy-to-use editor and premium templates. Compared to other platforms, it needs more advanced features.
Key Features of Constant Contact
- Drag-and-drop email builder
- Professionally designed email templates
- Automated welcome emails for signups
- Contact management and lists
- Surveys and basic landing pages
- Integrates with some Magento ecommerce platforms for ecommerce
Pros of Constant Contact
- Very simple interface for beginners
- Nice selection of templates
- Solid deliverability reputation
- Decent starter email features
Cons of Constant Contact
- Very limited automation capabilities
- No real-time behavioral automation
- No advanced segmentation or reporting
- Only integrates with some platforms
Constant Contact Pricing
- Free trial for 60 days
- Starter plan at $20/month for 500 contacts
- Plus plan at $45/month for 3,000 contacts
- Professional plan at $85/month for 10,000 contacts
Key Considerations for Choosing a Magento Email Marketing Platform
When researching the best Magento email marketing platforms for your Magento store, keep these key factors in mind:
Email Volume
Consider the size of your email list and average send volume per month or year. Certain platforms offer better value for lower volumes, while others are tailored for high-volume programs sending millions of emails.
Integrations
Native integrations with Magento ecommerce platforms for ecommerce like Magento are essential for syncing customer data, tracking sales performance, automating workflows, and more.
Automation
The level of automation differs significantly across platforms. Evaluate which provides the triggers, workflows, and customization you need based on shopping behaviors and sales funnels.
Analytics
Robust analytics allow you to identify successful campaigns and optimize your approach over time. Make sure platforms provide the email and customer reporting you need.
Budget
Pricing can range from free to premium plans costing over $1,000/month. Take stock of your budget and focus on platforms that provide the best value.
Conclusion
Email marketing remains an incredibly effective channel for ecommerce stores using Magento. Platforms like Mailchimp, Klaviyo, Omnisend, and others can help turn one-time buyers into repeat customers.
Focus on choosing a solution that seamlessly integrates with your Magento store and provides the level of segmentation, automation, and analytics you need to execute successful Magento eCommerce Marketing Strategies. Test different options to see which drives the highest return on investment through increased sales, revenue, and loyalty.
Be sure to stay on top of what’s new in Magento 2.4.6 and follow the latest Magento SEO Best Practices outlined in our Magento 2 SEO Guide to ensure your store is optimized for conversions and growth. With the right Magento email marketing platforms for your Magento ecommerce platform, you’ll be well-positioned to excel in the competitive world of ecommerce.
